Rooftop Racer, which ties into the inaugural Coke Zero 400 NASCAR race that took place on July 5th, lets players step into the virtual car of Coke Zero sponsored 400 NASCAR racer Elliott Sanders and reach the checkered flag, while balancing a Coke Zero bottle on top of their ride.
Many music companies and bands have embraced internet, online video and social media marketing. Radiohead just released a new video for its song House of Cards from the album In Rainbows, in a way many art directors and interactive agencies should pay attention to. See below video: the making-of House of Cards.
No cameras or lights were used. Instead two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes.
In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes. Watch the making-of video above to learn about how the video was made and the various technologies that were used to capture and render 3D data.
