CP+B Launches Rooftop Racer For Coke Zero
Following The Coke Zero Game by North Kingdom, Miami-based creative shop Crispin Porter + Bogusky, famous for their campaigns like Burger King’s Subservient Chicken and Simpsonize Me, have created another stunning Coke Zero advergame, called Rooftop Racer.
Rooftop Racer, which ties into the inaugural Coke Zero 400 NASCAR race that took place on July 5th, lets players step into the virtual car of Coke Zero sponsored 400 NASCAR racer Elliott Sanders and reach the checkered flag, while balancing a Coke Zero bottle on top of their ride.
The longer players stay in the five-lap race and outbattle fellow drivers while keeping the car powered and the Coke Zero bottle balanced, they increase their score automatically and possibly unearth hidden bonus points along the way. Visitors can challenge others by sending the viral across to friends.
The game graphics of Coke Zero’s Rooftop Racer are beautifully designed. Along with the voiceovers and soundeffects the advergame really let’s you feel the thrill and excitement of being part of a real 400 NASCAR race.
So check how far you can drive without spilling the Coke Zero and try to hunt out bonus point combinations before the bottle flies from the roof of your car!
Source: Creativity Online
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Coke Zero | Rooftop Racer…
Para concretizar a parceria firmada entre a Coca-Cola Company e a International Speedway Corporation, corporação responsável pela Nascar, que resultou na renomeação da prova realizada no autódromo internacional de Daytona, mediante ao patrocíni…
What an awesome concept. I was a big fan of the Subservient Chicken when that game came out- I love how they integrated the video and gave it more of a realistic feel
This is great brand engagement! Coke’s done a great deal here. And Chuck’s CP+B makes it look so smooth..
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