Radiohead: Smart Use Of Video & Social Media
Many music companies and bands have embraced internet, online video and social media marketing. Radiohead just released a new video for its song House of Cards from the album In Rainbows, in a way many art directors and interactive agencies should pay attention to. See below video: the making-of House of Cards.
No cameras or lights were used. Instead two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes.
In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes. Watch the making-of video above to learn about how the video was made and the various technologies that were used to capture and render 3D data.
Explore data visualization through a 3D viewer and use your mouse to further manipulate the data and create your own visualizations.
Download the data and instructions on how to create your own visualizations.
If you manage to create a data visualization that you’d wish to share, the band would love to see it. You can share your videos on the House of Cards YouTube group.
Download an iGoogle gadget to view the video right on your homepage.
Add the Radiohead iGoogle theme and customize your page with their unique visual style.
Smart use of technology and social media by Radiohead here. Do you know similar cases? Share them below.
Thanks for the tip to Tijmen at LaComunidad.
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John D. July 21st, 2008 at 12:54
Cool Article, Radiohead seems to have captured the possibilities on “digital” marketing.
July 21st, 2008 at 14:53
[…] vía ViralBlog […]
Igor Beuker July 21st, 2008 at 23:04
@ John
Thanks. Yes this looks like smart digital thinking!
Cheers
Goodbye cameras, hello lazers « July 24th, 2008 at 22:10
[…] Ever pushing the boundaries of what is possible, Radioheads new video for House of Cards was filmed entirely without cameras or lights. Instead two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. These hi-tes scanning systems produce structured light to capture 3D images at close proximity, then the Velodyne Lidar system captures large environments such as landscapes thru more spinning laser craziness. If that’s not enough for you, you can find out more here. […]