Myngle: Global Language E-learning Network

Written by Igor Beuker on July 23rd, 2008 | 5 comments

Myngle is the global language e-learning marketplace, where teachers and students from all over the world Myngle, understand each other better and have fun – as they learn new languages and cultures.

Myngle offers a solution by providing students and teachers in different locations with a complete online language instruction platform, containing all the tools needed for synchronous e-learning.

Maybe you’re not very surprised by the fact that Myngle was founded by former eBay employees? Since December 2007 Myngle generated 18.000 users registered for teaching or taking language lessons. Myngle closed a first financing round raising 800.000 euro from both professional as private investors.

On the Benelux Venture 50 conference Myngle was elected one of the most promising ICT start ups in the Benelux. That ex eBay people are behind Myngle can also be distracted by the embracement of VoIP (Skype is an eBay company) and by these gift vouchers, which can be paid with PayPal (PayPal is an eBay company). More about Myngle can be seen here on Dutch TV (with UK subtitles).

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Beefy & Lamby: Natural Born Grillers Campaign

Written by Igor Beuker on July 23rd, 2008 | no comments

How do you make quality Beef and Lamb top of mind and get people people barbequing this summer? That was the question of Quality Standard Beef and Lamb.

Digital campaign with micro site Natural Born Grillers was launched, with characters Beefy and Lamby. Participants of Natrual Born Grillers can take a BBQ Quiz, Course, Masterclass and win a £1000 BBQ.

Also a new Facebook widget was launched. The application is easy to use and allows people to arrange barbeques with your mates via Facebook.

I like the approach and concept for a subject like Quality Beef and Lamb, that now gets maximum engagement. The graphic design could be more stunning in my opinion. But, how do you rate this campaign?