Beefy & Lamby: Natural Born Grillers Campaign

Written by Igor Beuker on July 23rd, 2008 |

How do you make quality Beef and Lamb top of mind and get people people barbequing this summer? That was the question of Quality Standard Beef and Lamb.

Digital campaign with micro site Natural Born Grillers was launched, with characters Beefy and Lamby. Participants of Natrual Born Grillers can take a BBQ Quiz, Course, Masterclass and win a £1000 BBQ.

Also a new Facebook widget was launched. The application is easy to use and allows people to arrange barbeques with your mates via Facebook.

I like the approach and concept for a subject like Quality Beef and Lamb, that now gets maximum engagement. The graphic design could be more stunning in my opinion. But, how do you rate this campaign?