Kraft Foods Spices Up It’s Oreo Cookies Brand

Written by Igor Beuker on July 26th, 2008 |

Kraft Foods seems dedicated to engage consumers both offline and online. What about the guerrilla elevator to promote Oreo Milk’s Favorite Cookies below?

But Oreo has also launched the Double Stuf Racing League and take a look at the Oreo World’s Favorite Cookie UGC contest with branded Oreo YouTube Channel.

Also I looked at The Oreo & Milk Jingle tour with contest, tv spots, fun clips and more. And I remembered this Kraft Foods Recipe Widget.

I like the 360 approach of Kraft Foods, they are “just” doing it, from YouTube channels to widgets, from mobile recipes to iPod Recipe Guide. And that’s what more brands should do.

How do you like the Kraft Foods approach and Oreo Milk’s Favorite Cookie elevator?

3 Comments

• luuk says:

  July 28, 2008 at 17:27

  not that i dont like it, but i actually dont really believe this is real advertising, especially the guy rubbing his tummy gives it away, i think its just another staged viral,
  just as the one with the scrolling poster that jammed upon the wonderbra ad

  Reply
• Igor Beuker says:

  July 29, 2008 at 07:13

  @Luuk

  And for some reason I do remember the wonderbra ad too

  Cheers

  Reply
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  October 6, 2008 at 01:39

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