Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Radiohead with House Of Cards. Radiohead released the video clip for “House of Cards” from their latest album “In Rainbows” which uses no cameras or lights, only fancy lasers. The runner up spot is for Blendtec with Will It Blend? iPhone 3G. Once again the power of the Blendtec blender is tested, this time on the new iPhone 3G. Converse: My Drive Thru completes this week’s top 3. To celebrate it’s 100th anniversary the sneaker company called upon N.E.R.D, Julian Casablancas and Santagold to produce an exclusive single.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Honda is leaving Toyota in the dust, when it comes to advocacy. Consumer advocacy for Honda has grown more than 38% in the past year, while the same metric has fallen 3% for Toyota.
Attributes the success of certain auto brands to a renewed focus on improving the vehicles they put on the market -something that gets attention from consumers and ultimately ups positive word of mouth, according to David Rabjohns in Advertising Age.
In the Automotive Advocacy Top 10, Acura leads, second is Hyundai and Honda moved up to the third place. Honda and Hyundai’s success in getting advocates foreshadowed recent sales success; the two companies posted a 31.9% and 26.3% gain in May car sales, respectively.
Will brands and traditional agencies finally learn that there is more than shouting ads that reach consumers? Will CMO’s now embrace social media marketing, word-of-mouth consultancy, conversational (buzz) tracking and brand ambassadors programs?
Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007.
The concept is smart, simple, creative and innovative. It makes Nike running shoes speak to Apple iPod nanos, which sync with iTunes in turn sending your personal workout data to the Web.
Nike+ integrated an online community inside it’s website but also launched the Official Nike Running Blog- Run Faster, with integrated forums. That’s engaging target groups and smart community marketing.
The World’s oldest blogger Aussie Olive Riley has died this week at age 108 years. She started blogging in February 2007 after a friend suggested the idea and offered to type up the posts on her behalf.
Her blog, The Life of Riley, became an international hit, with readers logging on from the United States to Russia to hear stories about her life.
Mrs Riley’ tales of surviving two world wars and the Depression, bringing up three children on her own and working as a cook in the Australian outback and a barmaid in Sydney, were also nominated for a Blogger’s Choice Award in 2007.
In 2007 Olive branched out into video, posting clips of herself talking and singing on YouTube, the video-sharing website.
Lenovo, that purchased IBM’s PC Division in 2005, is worldwide partner of the Beijing 2008 Olympic Games; Lenovo also designed the Olympic torch. Lenovo surprised me with it’s concept Voices of the Olympic Games.
In this branded blog podium, sport fans can follow Lenovo’s athlete bloggers and the latest news on their journey to Beijing - Hear their voices.
Strong authenticity is shown by Lenovo’s facilitating approach: they clearly sponsor the blog, but the athlete bloggers don’t have to promote Lenovo products and can write about their experiences in their road to Beijing.
Looks like a smart social media marketing approach, I say 2 thumbs up. Tell us how you rate Lenovo’s strategy. Read more about their approach here.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Drunk Referee. At first it looked like Sergey Shmolik was having trouble with his back. But gradually the players and spectators saw the real reason - he was drunk. The runner up spot is for Google with Lively. Two days ago Google launched a new social networking tool called Lively. Berfishocca completes this week’s top 3. To promote the Berocca vitamin tablets Bayer made this funny viral video.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
EA Games and fashion retailer H&M have partnered in a compelling fashion design contest. Users can dress up their Sims in the latest H&M clothing collections for men and women with The Sims 2 H&M Fashion Stuff. Below you can see the official trailer.
A few months ago we slapped H&M for ignoring the H&M Hyves Community. But now H&M strikes back in a compelling and brave contest.
Collaborative viral initiatives are rare, but when they surface the campaigns are highly successful. Their secret: They are simple, short (10-15 sec), easily uploaded (via webcam, video camera or mobile phone) and universal! Like football, passing along an e-mail message, video message in a bottle or heart, an inspirational hand message, cheering or like Skype’s new campaign laughter, along with yawning one of the most basic and contagious human phenomena.
Nike’s Joga Bonito resulted in over 11 minutes of video from 30+ countries, the collaborative Gmail video from Google got over 1,100 clips sent in from fans in more than 65 countries, Tel Est Ton Coeur from Telethon collected 300 videos with 2 hours and 30 minutes of footage, and BT FON’s recent initiative “The World’s Biggest Mexican Wave” has currently an astonishing 12,560 uploaded videos!!
Adidas wanted to create buzz around the introduction of the new Ajax Amsterdam home shirt for season 2008-2009. Below viral commercial Ajax Shirt Swap was created by TBWA and was shot at Leidseplein in Amsterdam.
The seeding is done by TBWA digital a spokes person said. When we asked: who’s doing the viral tracking, there was a silence on the other side of the phone line. It probably means: results are not being tracked..
Hopefully this will be the next step for traditional advertising agencies, that they will start measuring and tracking their creative output.
Creative output can be made tangible, if you are willing to measure i.e.: the number of viewed viral clips across all social networks, number of visitors to any site, number of downloads at a site, number of new opt-in e-mails, number of leads or number of sold units.
From The Netherlands we get more virals each month. This week War Child has launched the provocative viral campaign Kamp Kufa in The Netherlands, aimed at creating awareness regarding the situation of child soldiers.
The War Child viral video outlines a normal day in Kamp Kufa (a spoof) summer camp for children in The Netherlands. In the camp children learn to throw hand grenades and shoot AK-47’s. Off course Kamp Kufa does not exist in real life, but training camps for child soldiers do really exist in certain parts of the world.
The campaign was done in cooperation of War Child Canada, which launched vspot Kamp Okutta. I like the viral video, because it shows in a subtle but shocking way, that there are still countries where children are being misused and brainwashed. That’s why I feel we should support War Child.
Similar campaign would also work great for WWF with animals or nature. Do you know other compelling charity campaigns in your country? Make sure to tell us about it.
