Sporting Portugal In Viral Hall Of Fame 2008
Sporting Portugal made the Marketing Sherpa Viral Hall of Fame 2008 with an interactive web ad, that made Sporting coach Paulo Bento call you back saying: come to the stadium, we need you. It reminded me of Playertalk, a similar mobile concept that Arsenal and O2 UK already launched many years ago.
Sporting Portugal created a website that let users submit their name and telephone number to become part of an interactive ad. A video showing a well-known soccer coach stressing out in a locker room ended with a phone call to the submitted number with the coach encouraging the visitor to come to the stadium because “the team needs you.”
The idea attracted plenty of blog coverage and more than 610,000 people to the site in two weeks. The all-time record for season ticket sales was shattered on the first day of the season. The creative agencies were Draftfcb and eStara. The campaign was targeted at fans and was launched August 2007.
