After an event a few years ago, Seth Godin e-mailed me a list: how to market a marketing book. I enjoyed Seth’s approach a lot. Yesterday I got this remarkable campaign, promoting the new book 101 Ways to Stop Hating Dating. See the promotional and fun video game Stop Hating Dating Game.
Our source tells us the following and interesting story: The campaign began when our client, Marty Savarick, approached us to advertise the release of his new book “101 Ways to Stop Hating Dating.”
In 2006 the NFL and Reebok introduced three viral-style commercials called “NFL Fantasy Files”, which ran on-air, on the web and on Globatrons in stadiums, to promote and drive traffic to NFL.com.
The Fantasy File series, created by Blue Room, started in August 2006 with three high profile NFL players, Neil Rackers (Arizona Cardinals), Chris Simms (Tampa Bay Buccaneers) & Braylon Edwards (Cleveland Browns), performing some absolutely fantastic acts, crossing the line of possibility, in order to get picked.
