How Social Media Impacts Search & E-mail

Written by Igor Beuker on August 20th, 2008 |

Consumers are massively embracing social networks and 84% of the global CMO’s have social media marketing prioritized #1 at their marketing schedule for 2008, said Forrester earlier this year. But do we see the full impact of social media already?

Each day we get new learnings about the social media landscape. For example we see many cases where the power of natural seeding, blog posts and social media optimization get a higher Google ranking than corporate website.

Next question could be: is earning attention through social media optimization not more cost effective than buying attention through a Google AdWords campaign? If I was a CMO again, and I would want high rankings in Google, would I rather start a compelling blog or run AdWords?

The gaining popularity of social networks, as well as increased texting and cell-phone use, is beginning to impact the effectiveness of e-mail marketing, according to “The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools,” a report from JupiterResearch.

According to the report, 22% of e-mail users said they use social networking sites instead of e-mail for communications. Jupiter also found that 44% of Internet users said e-mail marketing had inspired at least one online purchase, and 41% said e-mail had inspired at least one offline purchase.

You might have ideas, cases, research and examples on the impact of social media on search engine optimization or e-mail marketing to share with our community? From peer comments and discussions we can all learn the most, so don’t be a stranger and post your input below.

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