To further promote their N-Gage next generation mobile gaming service, Nokia is giving away 120.000 FIFA 08 licenses to any UK resident in possession of a compatible Nokia device, until the end of August 2008. See one of the N-Gage viral videos Guy in Bathrobe below. Listen to the guy’s girlfriend in the tube….
In a bid to raise awareness of both their new gaming service and their mass FIFA 08 license giveaway, Nokia released today a series of CCTV-style films documenting the amusingly absorbing effect of mobile FIFA 08. Other of the other videos in this campaign is called Lucky Seat.
Shot undercover on London’s tube network, each of these videos capture the bemused reactions of passengers witnessing a man so engrossed in his game that he does anything in order to avoid any disruption to his match.
The aim of these short films is to drive viewers to N-Gage Micro Site, a CCTV-bank-style site where you can watch any of these six videos at your leisure. From here you can download N-Gage, buy a Nokia N95 8gb or, if you already have the N-Gage application on your mobile, go straight to download your free FIFA 08 license.
JupiterResearch recently reported that, even with a lousy economy, the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013. A no brainer. Since online should do better than offline advertising because the accountability it offers – the ability to track its’ effectiveness is much better than with other types of advertising.
Total online ad spending is expected to increase about 20 % in 2008. Until 2013, Jupiter expects total online ad spending to have an annual growth rate of 13%. By comparison, offline advertising is only expected to grow 4% over the same period. Print advertising will shrink, TV will stabilize and mobile will make up for the overall loss.
Search advertising will still be the largest category, but according to Jupiter’s research the growth rate for search advertising will slow because of an “inability to tap into small local advertisers and a steady maturation of the paid search market.”
This is so logical. Already, Google is at 71% share of search (Compete) and 85% share of ad dollars (Covario). That means that marketers are paying more and more for clicks. If costs per click continue to spiral upward buying it just won’t be cost effective anymore and eventually people will pull back on their pay-per-click budgets.
A witty and clever viral spoof commercial starring celebrity chef Gordon Ramsay, will surely spread fast. Watch the brilliant spoof created by Rebel Virals for online recruitment website Caterer.com
The “Little Gordon” viral went live on YouTube July 29, 2008. At August 9 2008, the commercial has already enjoyed 28,075 clip views. Knowing that the incubation period of viral videos is 20 days, we can now already tell you this VSPOT will spread.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Paris Hilton with Celeb. After being compared to Barack Obama, Hilton announces she wants to compete with “the wrinkled old man with the white hair”. The runner up spot is for Calvin Klein’s Secret Obsession commercial. The commercial featuring Eva Mendes wearing nothing but her birthday costume is banned from American television because the ad is “too sexy”. The Montauk Moster completes this week’s top 3. An animal that looks like a bloated, hairless dog, except that it’s got an eagle-like beak, a prominent brow ridge and a curiously elongated front paw washed up on a beach in Montauk.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
After an event a few years ago, Seth Godin e-mailed me a list: how to market a marketing book. I enjoyed Seth’s approach a lot. Yesterday I got this remarkable campaign, promoting the new book 101 Ways to Stop Hating Dating. See the promotional and fun video game Stop Hating Dating Game.
Our source tells us the following and interesting story: The campaign began when our client, Marty Savarick, approached us to advertise the release of his new book “101 Ways to Stop Hating Dating.”
In 2006 the NFL and Reebok introduced three viral-style commercials called “NFL Fantasy Files”, which ran on-air, on the web and on Globatrons in stadiums, to promote and drive traffic to NFL.com.
The Fantasy File series, created by Blue Room, started in August 2006 with three high profile NFL players, Neil Rackers (Arizona Cardinals), Chris Simms (Tampa Bay Buccaneers) & Braylon Edwards (Cleveland Browns), performing some absolutely fantastic acts, crossing the line of possibility, in order to get picked.
Sporting Portugal made the Marketing Sherpa Viral Hall of Fame 2008 with an interactive web ad, that made Sporting coach Paulo Bento call you back saying: come to the stadium, we need you. It reminded me of Playertalk, a similar mobile concept that Arsenal and O2 UK already launched many years ago.
Sporting Portugal created a website that let users submit their name and telephone number to become part of an interactive ad. A video showing a well-known soccer coach stressing out in a locker room ended with a phone call to the submitted number with the coach encouraging the visitor to come to the stadium because “the team needs you.”
The idea attracted plenty of blog coverage and more than 610,000 people to the site in two weeks. The all-time record for season ticket sales was shattered on the first day of the season. The creative agencies were Draftfcb and eStara. The campaign was targeted at fans and was launched August 2007.
After Virgin Mobile Canada now also Virgin Mobile USA is reinventing the way carriers connect with their customers with Studio V. At Studio V people can create, upload, share and sell ringtones and wallpapers and get money added to their Virgin Mobile cash balance.
Virgin Mobile is again smartly tapping into the UGC trend that started at the Internet. At Studio V a creative mobile genius can earn eternal fame and get their 10 cent top up credits to it’s Virgin Mobile account, each time another member downloads their ringtone or wallpaper masterpieces.
Picking from over 3000 beats, grooves and effects, members can create their own “ringtone songs” using the Studio V mixer. But, if you are a little shy, you can also keep your mobile work of art to yourself in your personal studio.
Also Virgin Mobile has embraced al networking. Look at Virgin’s Social Scene that enables users to get into mobile social networking fast and easy.
Diageo, the largest multinational beer, wine and spirits company in the world, has publicly distanced itself from the below sexy Guinness UGC viral that has broken on YouTube. Almost 350.000 people watched the video before Diageo instructed YouTube to remove the fake viral commercial.
A Guinness spokesman said: “Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed.” Read the article at UTalkMarketing.
Question is, would or wouldn’t you launch such a viral commercial if you were a brand manager at Guinness? Why would you? Or why not? And how do you rate this viral?
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to John McCain with Celeb. Britney Spears, Paris Hilton and Barack Obama appear in Senator John McCain’s newest television ad that refers to Mr. Obama as “the biggest celebrity in the world”. The runner up spot is for Microsoft’s Mojave Experiment. Microsoft invited 120 Windows Vista critics to watch a demo of their “new” operating system Mojave, which actually is Vista. Guinness Good Times completes this week’s top 3. This user generated ad for Guinness beer got removed from YouTube after instructions by Guinness owner Diageo.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
