Do The Green Thing’s Naked Penguin Huddle

Written by Igor Beuker on September 7th, 2008 |

When it comes to body warmth we could learn a thing or two from penguins. So thought the people at Play. They started an adventure that led them to the deepest Antarctic making this moving wildlife documentary. See the viral video Huddle- Do as penguins do…

Goal of the viral campaign is to inspire people to help fight climate change by turning down their heating and using body warmth instead. As ingredients some naturists, an indoor ski centre and a lot of favours.

Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with viral seeding budget, making it far and away Green Thing’s most successful piece of content to date.

It’s a pity the viral tracking technology and the total number of clip views are not mentioned. How do you rate this viral video?

2 Comments

• Kim says:

  September 8, 2008 at 04:11

  Thanks for sharing this with us.
  I thought it was fantastic, so clever.
  What an effective way to deliver a poignant message. It looks like the bar for viral video campaigns is on the rise.
  I look forward to seeing what else they produce in the future.

  Reply
• Igor says:

  September 8, 2008 at 09:10

  @ Kim

  Yes we agree, the viral bar is on the rise. So brands need to keep going that extra ‘viral’ mile to engage consumers.

  Cheers

  Igor

  Reply