KPN: Goeiemoggel Sequel ‘Dongel Campaign’

Written by Igor Beuker on September 8th, 2008 | 2 comments

Dutch leading telecom company KPN won awards in 2007 with its Goeiemoggel campaign. In the campaign ‘miss spellings’ in text messages created hilarious scenes. Now KPN launches a sequel: Dongel campaign. See Aad, Huug and Antoine in this new Dongel video trailer…

Dongelen is the verb for fast mobile internet and e-mail everywhere from your laptop, thanks to the KPN Dongel. Via viral seeding and an online campaign the target groups meets Goeiemoggel part 2: The Dongel campaign. People can also create their own ‘Dongel Songel‘.

Primary target group of this KPN Dongel campaign is SME’s. After the success of KPN Goeiemoggel, its most likely that many consumers will embrace the Dongel campaign as well.

The Dongel campaign was created by advertising agency N=5 and digital agency Media Republic. Media agency is Mindshare. Viral seeding is done by SocialMedia8 and viral tracking with ViralTracker.

Four our foreign friends that don’t understand Dutch very well, we uploaded the UK version of KPN Goeiemoggel, which is called: Good Moron…

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Nestle’s Kit Kat: Chunga Championship Viral

Written by Igor Beuker on September 8th, 2008 | no comments

In a first for Nestlé, a new Nestlé product variant is being launched entirely online. JWT Sydney and digital agency RMC Connect have created the digital launch for the new Kit Kat variant, Cookies and Cream. Meet the central campaign character: the very likeable Hans Fagerlund played by comedian Jordan Raskopoulos. Watch Chungastruck Episodes 1-5…

To connect to a teenage audience a cross between Jack Black and Will Ferrell was created: Hans Fagerlund is a Chunga Champion- Chunga being the ancient art of stacking Cookies and Cream Kit Kats with bare hands.

The online campaign is executed all the way, so compliments to Nestlé and it’s agencies. See the YouTube channel, Add Facebook ‘Chunga Championship’ Game, Join Hans on Myspace, Visit the Chunga Championship official website, See Chungastruck in HD on Vimeo or get Chungastruck via iTunes Podcast.

Tell us how you rate this Nestlé campaign.