KPN: Goeiemoggel Sequel ‘Dongel Campaign’
Dutch leading telecom company KPN won awards in 2007 with its Goeiemoggel campaign. In the campaign ‘miss spellings’ in text messages created hilarious scenes. Now KPN launches a sequel: Dongel campaign. See Aad, Huug and Antoine in this new Dongel video trailer…
Dongelen is the verb for fast mobile internet and e-mail everywhere from your laptop, thanks to the KPN Dongel. Via viral seeding and an online campaign the target groups meets Goeiemoggel part 2: The Dongel campaign. People can also create their own ‘Dongel Songel‘.
Primary target group of this KPN Dongel campaign is SME’s. After the success of KPN Goeiemoggel, its most likely that many consumers will embrace the Dongel campaign as well.
The Dongel campaign was created by advertising agency N=5 and digital agency Media Republic. Media agency is Mindshare. Viral seeding is done by SocialMedia8 and viral tracking with ViralTracker.
Four our foreign friends that don’t understand Dutch very well, we uploaded the UK version of KPN Goeiemoggel, which is called: Good Moron…
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