Goodbye, Mary
Meet Mark. An actor hired by a viral marketing firm to promote the upcoming movie The Women starring Meg Ryan, Eva Mendes, Debra Messing and Jada Pinkett Smith in a totally new way!
Mark (brilliantly played by Ryan James) started a relationship in June with Mary, a social connector, as part of a guerrilla marketing campaign for Picture House Entertainment. Watch his confession to Mary. Genius!!
Source: PR Squared, Scott Blaszak
Category: Guerrilla Marketing |
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How to shoot yourself on the foot, or how to kill your own viral product | Glowleaf September 13th, 2008 at 18:22
[…] Goodbye, Mary […]
Max Dickinson September 15th, 2008 at 11:11
Wow! dats quiet interesting. A few days back, I came across an article on The Wall Street Journal (http://online.wsj.com/article/SB121803438950516993.html?mod=SmallBusinessMain_feature_articles) about the increasing impact of online video ads and how they are helping small and medium sized business to gain from it. There are quite a few sites like Jivox (link) that allows users (SMB) to create and distribute their video ads with a shoe string budget.
This is one good thing coming out from web 2.0 – everyone has access to high performing video ads and other rich media previously used exclusively by big corporate.