Michael Moore To Seed New Movie Online?!
One year after his health-care documentary “Sicko” got leaked online weeks before its theatrical premiere, film director Michael Moore is taking the distribution of his latest film in his own hands. It looks to me like Moore has social media marketing skills that many CMO’s should envy…
What many entertainment companies and their media agencies not fully seem to understand, is the viral seeding potential of compelling video content online. Maybe Michael Moore can open up a few eye(balls) by showing how viral distribution ideas that can earn attention for movies? Buying attention is so 2007..
On September 23, the controversial filmmaker will release his new documentary, “Slacker Uprising,” exclusively online as a free download for three weeks at slackeruprising.com.
The unique release is believed to be the first time a major motion picture has made its debut online before receiving any theatrical distribution, DVD release or TV airing.
