Nike is celebrating female athletes with a new Pan-European campaign entitled “Here I am”, designed to encourage young European women and girls to participate in sports and to develop greater self-confidence and self-empowerment.
In the ‘Here I Am’ campaign Nike shares the unique athlete’s journey towards mental strength gained through sports of famous Russian tennis player and three-time Grand Slam champion Maria Sharapova whose critics have unwittingly fueled her success.
Meet Mark. An actor hired by a viral marketing firm to promote the upcoming movie The Women starring Meg Ryan, Eva Mendes, Debra Messing and Jada Pinkett Smith in a totally new way!
Mark (brilliantly played by Ryan James) started a relationship in June with Mary, a social connector, as part of a guerrilla marketing campaign for Picture House Entertainment. Watch his confession to Mary. Genius!!
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Microsoft with Jerry & Bill. A beginning of a serie of ads to reintroduce Microsoft to the consumers. The runner up spot is for Super Mario Rescues The Princess. Mario finally overcomes his enemy and rescues the woman he has been fighting to save. Too bad the princess is not impressed by what she sees. John McCain Gets BarackRoll’d completes this week’s top 3.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
About a year ago Cadbury unveiled its £6.2m campaign for Dairy Milk featuring a gorilla playing the drum solo of Phil Collins’ track ‘In the Air Tonight’. The original Gorilla advert, launched during last year’s Big Brother 8 UK final on 31st August 2007, became a cult classic on its release last year, and was viewed more than 10 million times on YouTube. The advert also helped Cadbury’s sales to rise by nine-percent. The much-anticipated follow-up “Trucks” was released in March this year.
In the first ad released by Crispin Porter+Bogusky for Microsoft, Bill Gates and Jerry Seinfeld meet serendipitously at Shoe Circus, a Payless ShoeSource-type store. Jerry trades shoe knowlegde with Bill, getting back insights into the future of technology…
Thus ingratiated with one of the world’s richest men, Seinfeld poses the question we would all ask, given the chance: “Are they ever gonna come up with something that’ll make our computers moist and chewy like cake so we can eat ‘em while we’re working?” Gates gives Seinfeld a subtle but sassy little ass-shake to denote “yes.”
The ad is part of a series featuring Seinfeld, who reportedly made $10 Million for his appearances, almost 3% of the total Microsoft’s yearly advertising budget. See more Microsoft future products.
How do you rate this video starring Jerry and Bill?
Dutch leading telecom company KPN won awards in 2007 with its Goeiemoggel campaign. In the campaign ‘miss spellings’ in text messages created hilarious scenes. Now KPN launches a sequel: Dongel campaign. See Aad, Huug and Antoine in this new Dongel video trailer…
Dongelen is the verb for fast mobile internet and e-mail everywhere from your laptop, thanks to the KPN Dongel. Via viral seeding and an online campaign the target groups meets Goeiemoggel part 2: The Dongel campaign. People can also create their own ‘Dongel Songel‘.
Primary target group of this KPN Dongel campaign is SME’s. After the success of KPN Goeiemoggel, its most likely that many consumers will embrace the Dongel campaign as well.
In a first for Nestlé, a new Nestlé product variant is being launched entirely online. JWT Sydney and digital agency RMC Connect have created the digital launch for the new Kit Kat variant, Cookies and Cream. Meet the central campaign character: the very likeable Hans Fagerlund played by comedian Jordan Raskopoulos. Watch Chungastruck Episodes 1-5…
To connect to a teenage audience a cross between Jack Black and Will Ferrell was created: Hans Fagerlund is a Chunga Champion- Chunga being the ancient art of stacking Cookies and Cream Kit Kats with bare hands.
The online campaign is executed all the way, so compliments to Nestlé and it’s agencies. See the YouTube channel, Add Facebook ‘Chunga Championship’ Game, Join Hans on Myspace, Visit the Chunga Championship official website, See Chungastruck in HD on Vimeo or get Chungastruck via iTunes Podcast.
When it comes to body warmth we could learn a thing or two from penguins. So thought the people at Play. They started an adventure that led them to the deepest Antarctic making this moving wildlife documentary. See the viral video Huddle- Do as penguins do…
Goal of the viral campaign is to inspire people to help fight climate change by turning down their heating and using body warmth instead. As ingredients some naturists, an indoor ski centre and a lot of favours.
Within just a few days of launch, a staggering 63% of Green Thing subscribers had forwarded the film to a friend who also opened it, whilst it simultaneously amassed hundreds of thousands of views across sites including You Tube, MetaCafe and Yahoo! with viral seeding budget, making it far and away Green Thing’s most successful piece of content to date.
It’s a pity the viral tracking technology and the total number of clip views are not mentioned. How do you rate this viral video?
We all know that many music, games and movie companies have been trying to deny the internet revolution for years. After a period of denial, they tried to battle the disruptive force internet by putting their lawyers in action, but this was mission impossible too. Now it seems that many entertainment companies are embracing the internet…
Word of mouth campaigns have occasionally played an important role in the marketing of new entertainment and media (movies, music, books and games), but research to establish the major drivers of success has produced mixed results.
As a result, social media spend and monitoring is still a relatively small portion of the overall entertainment media spend.
However, a recent research paper by Dellarocas, Zhang and Awad, has used different analytical techniques to demonstrate that – among other factors like box office revenue, marketing budget and star power – a movie’s early word of mouth (quantified as volume of online movie reviews, tone of review and the gender mix of online reviewers over the first few days of a movie’s release) has a significant impact on forecast movie revenues.
As you might expect, more positive reviews are associated with higher revenues. In addition, however, a greater total volume of reviews (regardless of tone) and a greater diversity of reviewer genders are also associated with higher predicted revenues. Without this online metric data, the accuracy of projections declines by over 1/3.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to CERN’s LHC with Large Hadron Rap. Scientist Kate McAlpine made an informative and amusing rap about the LHC. The runner up spot is for BeanerLaRue, XgobobeanX and Matt Koval with YouTube in 1985. These three made a video about how YouTube HQ would look like and work in 1985, 20 years before the YouTube company was founded. I Google Myself completes this week’s top 3. In this hilarious and popular internet skit Erik Weiner calls upon his Web 2.0 knowledge to find himself a date.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
