Archive for October 1st, 2008

Social Shopping Widget: Check Before You Buy

Written by Igor Beuker on October 1st, 2008 | no comments

We do create a lot of widgets and we like it, since widgets are an unique combination of a viral video, viral game and a micro site. So widgets challenge our creative and interactive minds. And widgets offer brands, agencies and consumers new opportunities.

Consumers like to add widgets to their social networks, mainly because it enhances their social status and makes them look cool in an environment of peers.

To get widgets spread faster, social media marketing agencies can fit widgets into important social networks seamlessly through natural and paid seeding. The good thing about widgets compared to online display ads: widgets can virally spread and become weapons of mass affection, display ads and banners not.

(more…)