How Nike Spreads Football Videos With Widgets
Nike is famous for its video creativity. Nike understands like no other brand how video portals and social networks can contribute to raise even more brand awareness and to increase its brand preference. A no-brainer to Nike, since they understand that their target audience spends hours per day in social platforms.
See i.e. the Nike Football Channel at YouTube. Or see the Nike Here I Am Facebook Channel.
Nike Football has created so many videos that they have decided to combine them in a widget. The widget allows Nike fans to see all new videos together.
The widget also enables Nike brand ambassadors to embed the videos with a few clicks into their blog or social network. It’s a smart way of Nike facilitating brand fans to spread their videos.
