Trident Insurance, one of the UK’s leading Insurance brokers, was looking for a ’sexier’ way of promoting the sometimes boring world of insurance, particularly to a younger audience.
So the UK insurance company from Ilford, Essex, came up in April 2007 with a saucy idea and approached Norfolk based Amber Models in Cromer to spearhead the project. Agency boss Andreas Yiasimi of Amber Models directed the shots in which glamour model Polly Guy and Spanish born hunk Luis Alonso posed in their birthday suites, along with the slogan ‘We are covered by Trident Insurance! Are you?’.
The Viral Factory collated clips of the 80’s porn in a humorous new viral to celebrate Diesel’s 30th anniversary. The viral uses animation to block out the rude bits, creating various cartoon interpretations of the actors’ movements. Actors are seen shaking maracas, playing the harmonica, riding horses and eating a banana…
The viral is titled SFW XXX (short for “safe for work”), the opposite of NSFW or “not safe for work” - an acronym used to tag porn online and promotes a series of parties being held to celebrate Diesel’s anniversary.
I think the creation of the viral clip is brilliant. It shows lots of guts from Diesel again. However, I feel The Viral Factory has made a huge mistake in their seeding strategy. They uploaded the viral video to YouTube first . Then started the initial seeding with the video that was hosted at YouTube.
But since YouTube had banned the viral commercial (video no longer available) many blogs and social sites had already embedded the Diesel video, that showed: video is no longer available…
