Viral Video Marketing Budgets To Increase
Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking new methods to reach web audiences in the most cost-effective manner: viral video!
Marketers across the board say they won’t be cutting budgets for viral video production in 2009. In fact, 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to the study.
