Nykredit Street Masters: Viral City Center Golf?
The viral campaign Street Masters created by the Danish viral agency Club Viral for Nykredit, Denmark’s biggest financial institute, caught my attention. Have your ever seen a golf tournament in a city center…
The campaign targeted house and apartment owners in Denmark. Campaign goals were: 1. to create 100.000 viral clip views in Denmark, 2. increase awareness of the Nykredit Masters (female golf tournament) and 3. increase the Nykredit brand preference.
The concept of the campaign fitted the communication strategy “Think New” (in Danish “Tænk Nyt”), under which Nykredit wanted to activate its sponsorship of the international golf tournament Nykredit Masters (held that weekend in Copenhagen).
