Archive for October, 2008

Viral Friday: Nike Fate

Written by Niels Bellaar on October 17th, 2008 | no comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Nike: Fate. Nike, Wieden + Kennedy and David Fincher teamed up and produced an ad telling the story of the life-long rivalry of American Football players LaDainian Tomlinson and Troy Polamalu. The runner up spot is for White Gold: Do You Love My Hair?. White Gold & the Calcium Twins, California Milk Processor Board’s rock band, released a new single. If All Movies Had Cell Phones completes this week’s top 3. CollegeHumor keeps scoring high in the Viral Friday rankings with their Original Videos series. This is their latest.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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The Facebook Breakup

Written by Paul van Veenendaal on October 15th, 2008 | 1 comment

Meet Adam Rucker, a student at the University of Texas and creator of the site RuckitUp.com. Adam and Facebook have been happily together for almost 2,5 years now. But since Facebook has gone through a lot of changes recently, Adam feels like he doesn’t know his Facebook anymore. Time to sit down and tell Facebook the sad news.

Adam has moved on to a new internet sweetheart and fell in love with Twitter.

Also ended your relationship with Facebook or another web 2.0 site, after a makeover or other changes? Let it all out in the comments. ;-)

Ibiza: Guerrilla & Performance Marketing Island

Written by Igor Beuker on October 14th, 2008 | 6 comments

Last month I enjoyed a sunny holiday in Ibiza again. I love the island and like a retired granddaddy I’ve been visiting it for 20 years. Ibiza makes my entertainment and guerrilla marketing heart beat faster each time I visit. So granddaddy still rocks along…

Roger Sanchez spinning a delicious set in the Pacha Ibiza

Magico is the best word to describe my feelings when I’m at Ibiza. The hippie island makes me pretty happy. Maybe its because Ibiza has many cool and strange places, lots of trendy restaurants, over 200 small beaches or is it Ibiza’s steamy club scene?

Beating heart of Ibiza is the party scene. And everyone on the Island will know it. Through the years, I’ve seen Ibiza developed from underground party island into an exclusive and expensive luxury place.

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Viral Video Marketing Budgets To Increase

Written by Paul van Veenendaal on October 13th, 2008 | 6 comments

Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking new methods to reach web audiences in the most cost-effective manner: viral video!

Marketers across the board say they won’t be cutting budgets for viral video production in 2009. In fact, 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to the study.

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Choose Your Best Political Viral Campaign Now

Written by Igor Beuker on October 12th, 2008 | 1 comment

Where many brands are still not using the powerful weapons of mass affection, political parties have embraced viral commercials and viral campaigns massively. Check out these 5 political viral campaigns and let us know which one you like most and why…

1. Yes We Can - Barack Obama Music Video

If you’re interested, see more Barack Obama’s YouTube Channel.

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TheLadders $100,000 Dollar Experiment

Written by Paul van Veenendaal on October 11th, 2008 | 7 comments

In 2005 3M came up with a unique ambient ad campaign in Canada to promote its 3M Scotchshield security glass.

The company modified a Vancouver bus shelter ad and filled the unbreakable postersite with stacks of play money, and 500 real Canadian dollars on top to lure Canadians to take an attempt to lay their hands on it by breaking the glass. The idea clicked and many attempted fruitlessly to get access to the banknotes. However, the glass remained intact.

The remarkable idea, created by Rethink Communications, not only gained the public’s attention, also newspapers, tech- & ad blogs and a local news station covered the stunt. Now three years later The Ladders, marketleader in $100K online recruitment, takes 3M’s unique idea one step further …

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Viral Friday: Take On Me (The Literal Version)

Written by Paul van Veenendaal on October 10th, 2008 | 1 comment

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Take On Me (The Literal Version). 29-year-old Dustin McLean of Dustfilms created a new version of the video for 1985 song “Take On Me” by the band a-ha. The runner up spot is for Trident Insurance with The Trident Girls. UK insurance company Trident was looking for a ’sexier’ way of promoting the sometimes boring world of insurance. 4 Softies And A Pizza Guy completes this week’s top 3. “PDC 2008″ is the debut single of the new boyband “4 Softies and a Pizza Guy”, a mix of 98 Degrees, Backstreet Boys, ‘N Sync and New Kids on the Block.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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The Dark Knight Trailer Recut: Toy Story 2

Written by Paul van Veenendaal on October 9th, 2008 | no comments

Comedy site SpikedHumor.com has posted an outstanding re-cut version of the Toy Story trailer with audio and voice-overs from The Dark Knight.

In the mashup, Woody (Tom Hanks) takes on the role and voice of Heath Ledger’s Joker, and Buzz Lightyear (Tim Allen) functions as Christian Bale’s Batman. The video is effective in portraying Toy Story as a dark, epic crime thriller. Other characters from The Dark Knight, substituted for their Toy Story counterparts are Alfred (Michael Caine) who voices Rex, the green dinosaur and Morgan Freeman (Lucius Fox) whom is portrayed as Mr. Potatohead.

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Best Ads On TV Launch New Podcast In iTunes

Written by Igor Beuker on October 8th, 2008 | 2 comments

The Best Ads website has made their new podcast available via iTunes and it seems to become a big hit. Is it just because its free or….

Best Ads

On day three the Best Ads Podcast has made an impression up to #1 on the top video podcasts in Australia and #2 in New Zealand, #15 in the UK and #90 in the USA.

With the increasing number of iPhones sold worldwide, you can expect many brands to tap into this movement by creating mobile iPhone sites. And that’s about time we take mobile internet finally serious.

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The Sexy Trident Insurance Girls

Written by Paul van Veenendaal on October 7th, 2008 | 1 comment

Trident Insurance, one of the UK’s leading Insurance brokers, was looking for a ’sexier’ way of promoting the sometimes boring world of insurance, particularly to a younger audience.

So the UK insurance company from Ilford, Essex, came up in April 2007 with a saucy idea and approached Norfolk based Amber Models in Cromer to spearhead the project. Agency boss Andreas Yiasimi of Amber Models directed the shots in which glamour model Polly Guy and Spanish born hunk Luis Alonso posed in their birthday suites, along with the slogan ‘We are covered by Trident Insurance! Are you?’.

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