Suppose you come up with an ad that says some bad things about some type of crowd. This crowd also happens to be your primary target of your campaign. You must be doing something wrong, right? But what if you’re right? What if that target group is actually doing something wrong and you can offer them the solution?
The Motrin advertisement: 27k views in 21 hours.
That would be great, unless you’re wrong. And when you’re wrong in these days, people will tell you that you’re wrong. They won’t only tell you that you’re wrong, they also use the power of the internet to tell everybody that you’re wrong. This is the case of Motrin. The pain reliever that made a serious mistake.
In some Dutch colleges its not unusual to concept and develop your own project. My own (former) university, Communication and Multimedia Design, is one of them. Creating the things you see in your future vision of multimedia is a great way to get creative and amaze the world with your vision.
Sometimes, a students project ends up in one hell of a good viral: Google Switch. This is a story of three students that created something awesome.
Two months ago we lost a pitch for a campaign to warn Dutch consumers against buying fake and dangerous pills on the internet. Amazingly our concept was exactly the same as the concept I saw today: Crime Medicine. It’s a campaign launched in Sweden to inform citizens that more than 60 percent of prescription drugs sold on the internet are counterfeit and potentially dangerous, or substandard.
I hope our Dutch “client” is reading this item and sees how much buzz similar campaigns can create without a lot of media budget. Since our client said: we like your idea, but we feel such a campaign is too guerrilla and rebellious for us. We said: “it’s not about you, right? It’s about what the target group will think?”
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Corey Vidal with his Star Wars A Cappella Tribute. Together with a cappella comedy group Moosebutter Corey Vidal made this tribute to John Williams. The runner up spot is for CollegeHumor with The Matrix Runs On Windows. CollegeHumor keeps scoring high in the Viral Friday rankings with their Original Videos series. Their latest one is called The Matrix Runs On Windows. The Black Hole completes this week’s top 3. The Black Hole is a short film by Future Shorts in which a sleep-deprived office worker accidentally discovers a black hole and then greed gets the better of him.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Mash-up trailers use different movie trailers together. An example is this Brokeback Mountain and Back to the Future mash-up trailer. But we have a scoop for you. See the brand new mash-up trailer: The Incredible Quantum of Solace…
Select 1 of 3 dancers and shake your hips to see if you can become a legend of disco. If you like dancing and funky disco beats, see Diamond Disco Dance Off, an online game developed for The Diamond Store.
Koko Digital in the UK were hired to create a simple to play but addictive viral game that is aimed towards people aged 18 and over with a 50/50 split in gender, who either buy jewellery for themselves or their loved ones.
The guys at Koko Digital have have used a 70′s theme to appeal to both the younger and older generations. The main aim was to get people to opt in to receive newsletters from The Diamond Store.
Black Eyed Peas rapper will.i.am is commemorating Barack Obama’s historic win in the U.S. presidential election over John McCain by releasing a new song and video, called “It’s A New Day“, which premiered on The Oprah Winfrey Show last Friday.
Barack Obama Victory Song by will.i.am ‘It’s A New Day’
The new song about Barack Obama is to follow up the Emmy award-winning viral hit “Yes We Can” and “We Are The Ones Song“, his previous ode songs to the Illinois senator who on Tuesday became the 44th president of the United States.
The Smart Show is a smart series of webisodes run by Holiday Inn Express. Hosted by Henry Dittman, the show launches new episodes Tuesdays and Fridays filled with multiple entertainment segments.
The entertainment segments in The Smart Show range from street surveys to lifestyle tips and product testing—about everyday travel, technology and business needs for the Holiday Inn Express road warrior audience.
But more than a webshow, it’s also a supersale and a social networking resource in one. Website modules like the D.O.W, Need-er-ator and Blogs offer users ways to engage and get more value: hot gadgets, peer advice and expert insight.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to MoveOn.org with McCain Wins!. MoveOn.org posted a customizable video that allows voters to show their friends what the post-election might feel like if you don’t vote. The runner up spot is for Les Justiciers Masques with Sarah Palin Got Pranked. This comedy duo, notorious for prank calls to celebrities and heads of state, has reached Sarah Palin, convincing the Republican vice-presidential nominee she was speaking with French President Nicolas Sarkozy. Heidi Klum Guitar Hero (Director’s Cut) completes this week’s top 3. Sex sells, and Heidi Klum shakes her ass in a Guitar Hero World Tour commercial.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Vattenfall has launched a climate initiative, inviting individuals to sign the climate manifesto to make their voices heard as support for political decisions necessary to combat climate change. 2 Weeks ago I walked through Brussels and saw these 75.000 orange puppets…
The climate signature initiative invites everyone to sign the manifesto and to make their voices heard. The initiative started in Brussels, where I witnessed this cool buzz worthy campaign.
I really like the Vattenfall campaign site: simple and clean design and it clear and pleasant usability. The buzz tour will also go to Berlin and other cities near you.
