McDonald’s Spain just released a new viral campaign Ricky La Cuela to promote its savings program EuroAhorro: where you can buy lots of McDonald’s products for just one coin (one or two euros). See the ‘to be NBA star’ Ricky Rubio in the viral videos.
The guys at TBWA-i said Spanish NBA fans already know what Ricky Rubio can do with the ball. Now look at what he can do with a coin. Ricky La Cuela in English means about this: Ricky gets it done.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Cadbury Eyebrow Dance. Cadbury’s Dairy Milk and their advertising agency Fallon London are back with a new TV ad that features two children performing bizarre “eyebrow dance moves” to an electro-funk soundtrack. The runner up spot is for Alphacat with Barack Obama: Single Ladies. The, according to many, best Obama impersonator by far released a parody video of Beyonce’s Single Ladies (Put a Ring on It). The Best Job In The World completes this week’s top 3. Are you looking for a new job? Tourism Queensland (Australia) might just have the job you were always looking for!
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Movie industries fear the power of online video. No wonder, the content created with great effort and enormous budgets is being served for free to the entire world. Monty Python – a well known comedy sketch show [wiki] – gave a good twist to this ‘abuse’ of their content and even turned it into a big profit maker. This twist increased their sales by 23,000 percent.
With their genius approach, they converted regular watchers back into brandfans by increasing the awareness that the content is still available on DVD and even made them buy their own copy.
Sonnema Beerenburg, a unique Frisian alcoholic drink, recently launched the Sonnema Comedy Tour: a series of stand-up comedy nights throughout the Netherlands.
In 15 Dutch cities professional comedians and stand-up comedy talent battle for the best humorous stories, short jokes and one-liners to entertain the crowd and give them a fun night out full of laughs.
Durex recently released a clever and hilarious viral ad called Get it On, a viral video suggesting that you use condoms in all kind of situations.
The ad was done by Süperfad for Durex USA. The ad is originally based on a shoot by photographer Arian Camilleri, whose excellent characters were ported into the durex short above , which were probably inspired by the earlier Durex Play ads.
Perhaps it would be best to call this an anti-viral, if only for the disease stopping potential? The new film for Durex, synonymous with the word condom in the UK, takes a decidedly comedic twist (um…position?) on encouraging the use of its products in the US.
To create the animated frolic, agency, Fitzgerald+CO turned to the talent of Süperfad who eagerly embraced the opportunity.
Telecom operator youfone has become the official partner of the Dutch first soccer division: Jupiler League. Soccer fans that subscribe to Youfone can sponsor their favorite soccer team with their mobile phones.
Next youfone donates 10% of the monthly mobile invoice directly to the selected soccer club within the Jupiler League. youfone claims it can make this deal, since its smarter and cheaper: “we are the first mobile operator that charges phone calls per second and not per minute.” The donation is at no extra costs for the fans.
Cheaper or not, this deal offers the fans the opportunity to churn to youfone, that will give them cheaper phone bills and financial support to the soccer club they love.
Is it a smart way of sponsorship activation or a clever way to provoke brand ambassador loyalty? Or do you feel its part of a new credit crunch marketing idea?
In October 2008 I wrote that Facebook surpassed the 110 million active users mark, now three months later the popular social network site has reached a major milestone: 150 million users!!
CEO Mark Zuckerberg of Facebook
You read it correctly: More than 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. And in several countries Facebook’s user-growth doubled, tripled or even quadrupled in just 90 days!
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to No Pants Subway Ride 2009. On Saturday, January 10th 2009, nearly 2,500 people took off their pants on subways in 22 cities around the world. The runner up spot is for Patrick Boivin’s YouTube Street Fighter. Using YouTube’s annotations feature he created an interactive YouTube Street Fighter game. The T-Mobile Dance completes this week’s top 3. Saatchi&Saatchi London made an ad for T-Mobile, they obviously got inspired by Improv Everywhere’s Frozen Grand Central flashmob.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
In the UK the COI and Department for Children, Schools and Families (DCSF) have launched a mobile drama soap series to teach teenagers the importance of using condoms.
After signing up on the Thmbnls website users will start following the 22 weeks long series. Every Friday teens will receive a free sms to download and watch the latest 60 seconds episode.
Thmbnls talks about the lives of 6 teenagers touching issues such as sex, unwanted pregnancy and sexually and transmitted infections. It looks like the mobile soap will also take strong advantage of interactivity with the audience allowing viewers can engage with the episodes and through interaction, receive music tracks, texts and pictures.
One way YouTube is making itself more TV-friendly is by including an auto-play option that lets viewers watch related videos in sequence, without the interaction required on a computer.
YouTube on Thursday announced the launch of YouTube for Television, a section of the site with a new user interface designed for easier viewing on TV screens.
“The TV Web site offers a dynamic, lean-back, 10-foot television viewing experience through a streamlined interface that enables you to discover, watch, and share YouTube videos on any TV screen with just a few quick clicks of your remote control,” YouTube explained in a blog post Broadcasting Ourselves: “With enlarged text and simplified navigation, it makes watching YouTube on your TV as easy and intuitive as possible.”
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