McDonald’s: ‘Ricky La Cuela’ Viral Campaign
McDonald’s Spain just released a new viral campaign Ricky La Cuela to promote its savings program EuroAhorro: where you can buy lots of McDonald’s products for just one coin (one or two euros). See the ‘to be NBA star’ Ricky Rubio in the viral videos.
The guys at TBWA-i said Spanish NBA fans already know what Ricky Rubio can do with the ball. Now look at what he can do with a coin. Ricky La Cuela in English means about this: Ricky gets it done.
