Dutch beer brand Bavaria just launched a TV commercial that leaves no mistake. It’s a professional spoof on the popular Walk In Fridge TV commercial from competitor Heineken, which was released late December 2008.
The first few times I saw the Heineken Walk In Fridge online, I almost wet my pants. A great consumer insight made the Heineken TV commercial very popular across many markets. It was viewed over 3 Million times at YouTube alone. It created incredible buzz and people watched it over and over again online.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to The Crisis Of Credit Visualized. Jonathan Jarvis gave form to the credit crisis in this video by quickly supplying the essence of the situation to those unfamiliar and uninitiated. The runner up spot is for Edgar Müller with his Making Of 3D Street Art. For the “Festival of World Cultures” Müller transformed a huge slice of pavement into a dramatic ice age scene. Beate Uhse Child Lock completes this week’s top 3. At first you may feel like you visit a psychiatrist, but you’re obviously not. Do you see it?
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
This hilarious spoof song about eBay by Weird Al Yankovic was posted on YouTube at June 28 2006. Here the clip was viewed 20.693.213 times, it got 75.647 awesome ratings and 35.495 comments. Long live the viral power in the long tail…
The “I want it that way” hit of the Backstreet Boys is parodied by Weird Al Yankovic in an excellent way.
What are tangible learnings for marketers? That viral videos and viral commercials can keep building brand equity for 1 to 2 years. Or even for 3 to 4 years. Or more.
So if you think virals and online entertainment are suited for campaigns only: think again! The power of the long tail offers brands many more opportunities. If you measure the viral commercials and gain insights with i.e. ViralTracker, you will even be able to create new and compelling online content strategies for the coming years.
Twitter isn’t the new kid on the block anymore. Globally, the amount of users is growing day by day. Today Twitter showed me once again the viral spreading speed it has to offer. News is going like crazy and doesn’t only reach a tremendous amount of people, but also reaches high influental sources like newspapers.
This post describes the case of Twitter and the Schiphol airplane crash.
Sorry my digital friends. Today I would like to share just a small portion of my frustration with you. Please watch our protest trailer Advertising: the lipstick on a pig? first. If you also work in the interactive industry, there’s a slight possibility you might recognize this feeling? If not yet, please read along…
I do not think that advertising is the only way into modern consumers’ hearts and wallets anymore. Modern consumers do expect brands to listen to their needs as well. Brands need to provide them smarter products and better service.
Sorry my marketers: it’s not only about delivering great brand promises through advertising. Your brand experience should be in better balance with the promises you make. And here many brands need to work on severe load balancing. Load balancing is a computing term and means: the increase reliability through redundancy. Better explained at Wikipedia here.
Concrete and tangible message to marketers: under promise and over deliver! That might get you back on track with advertising.
German electronics manufacturer Loewe AG, founded in 1923 by the brothers Dr. Siegmund and David Ludwig Loewe, is well-known for its stylish, elegant, high-tech home entertainment products, including TVs, DVD players, VCRs, audio systems and speakers.
In a humorous television spot, created by Scholz & Friends Berlin, a conductor of a choir, consisting of sopranos, altos, tenors and basses, discovers that the choir’s volume and balance is under external control. Viewed over 100,000 times on YouTube in a week’s time.
TV is changing. Not in the nature or format of shows that audiences watch – but in the way that consumers discover, consume and interact with content. While it is no secret that platforms like YouTube and Hulu are having a big impact on US audiences, the most disruptive and insightful lessons are to be found elsewhere. Asia, in fact.
Online Video in China Part I & II
Mike Walsh of research agency Tomorrow recently completed a research report for the Cable & Satellite Broadcasting Association of Asia (CASBAA) on the current state of online video in the Asia region.
The result: two insightful and fascinating documentaries examining Online Video in China, Japan & Korea, featuring in-depth insights from 16 media market executives & innovators, amongst which Marc van der Chijs (Tudou), Kaiser Kuo (Ogilvy) and Mark Patterson (GroupM Asia).
London based social travel match engine Gekko shows its G Spot. Gekko will match you with hotels and restaurants based on like minded people. She found her G Spot. Find yours…
See the campaign site Find Your G Spots. Here you can personalize the G Spot video and send it to a friend. Or get your beta invitation at Gekko.com.
The seeding of the Gekko video across 10 markets will be done by social marketing agency SocialMedia8. And viral tracking technology ViralTracker will proof the reach of the video, its response, its costs per contact and the return on investment of this campaign. ViralTracker will also determine what are the “hot spots” for Gekko within the social space.
Gekko is still in beta. But the founders of the company have been successful in other social concepts before. Let me be authentic and tell you how we know about Gekko so soon. I’m part of the founding group. You wanna know why?
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to The Simpsons New Main Title. Last Sunday 15th February Fox has released the new opening title sequence for the new HDTV version of The Simpsons. The runner up spot is for The WTF Blanket. The WTF Blanket is a parody of the Snuggie infomercials. Interactive Hot Tub Girl completes this week’s top 3. In this video you get to choose a guy’s fate when a blazing hot bikini model joins the hot tub with him.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
When I came across the storyline of the movie Untraceable a while ago, I was intrigued by the concept of the killer. Not because of his horrible actions, but because his great understanding of the viral effect. The more people watch, the ‘greater’ things happen.
The movie concept now has been copied in order to promote zaOza, a new player on the French mobile entertainment market.
