Archive for February, 2009

The Evolution Of Online Messages & Yahoo! Mail

Written by Paul van Veenendaal on February 17th, 2009 | 5 comments

Yahoo Mail was founded in 1996 when investment banker JoJo Healy invested in the company to form a free webmail client. A year later, on October 8, 1997, Yahoo! Mail officially launched a free e-mail service for Internet users, based on the popular RocketMail technology of Four11.

yahoomail_evolution_web

The early days of the World Wide Web

To promote the all-new Yahoo! Mail Pod Digital Design from Lexington, Massachusetts created the promotional video “Communication Evolution”.

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LG Reveals Arena At World Mobile Congress

Written by Igor Beuker on February 16th, 2009 | no comments

LG Electronics, a worldwide technology and design leader in mobile communications, today announced the launch of LG Arena (LG-KM900) at the World Mobile Congress 2009 in Barcelona. See the official product video here…

Arena, LG’s new flagship model for 2009 is a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG’s intuitive new 3D S-Class User Interface.

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The Future Of Online Advertising Explained

Written by Igor Beuker on February 15th, 2009 | 18 comments

At conferences I frequently speak about disruption and disintermediation in the online advertising industry. Here’s my scope on the future of online advertising. Some of you will not like this future- it might impact your business models severe. But as former IAB chief I can tell you: Change Can Happen…

ad_exchange_diagram

Disruptive models in online advertising will keep coming. And these disruptive models with keep disintermediating companies. Can I make it tangible by some examples we all know? Yes I Can!

Remember all the classified ads in the newspapers 5 years ago? All these weekly Millions of Euro in classified ads have vanished from traditional publishers- the classified ads have all moved to sites like Craig’s List, eBay, Marktplaats and more. Gone by the wind, vanished, and vaporized.

Not convinced yet? Yahoo! failed to develop a solid search strategy 5 years ago. Next they lost hundreds of Million Euros in search engine advertising and several Billion Euro at NASDAQ.

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Viral Friday: David After Dentist

Written by Niels Bellaar on February 13th, 2009 | 1 comment

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to David After Dentist. In the summer of 2008 YouTube user booba1234′s 7 year old son had an extra tooth removed and Booba1234 brought his camera. The runner up spot is for MysteryGuitarMan with Guitar: Impossible. After over 1000 cuts, 6 hours of guitar tabbing, 1 hour of shooting and “god knows how much editing” he finally finished his song. Time Lapse Of A Baby Playing With His Toys completes this week’s top 3. Francis Vachon filmed his 9 month old son, playing with his toys and creating chaos in the dinning room for 4 hours and time lapsed it into a 2 minute video.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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Netlog: How To Create Brand Ambassadors?

Written by Paul van Veenendaal on February 11th, 2009 | 6 comments

Yesterday, Steven Kraal, business developer at Netlog, held an interesting presentation about brand ambassadors on social networks in Felix Meritis, in Amsterdam.

Steven Kraal, business developer at Netlog

Steven Kraal, business developer at Netlog (photo by annejan88)

Netlog is a social network founded 10 years ago in Belgium by Lorenz Bogaert and Toon Coppens. It started as a small webpage ASL.TO with personal information and grew to the biggest social network in Europe without any marketing spending.

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Why Assume Only Screenagers Use Facebook?

Written by Igor Beuker on February 10th, 2009 | 2 comments

Oprah Winfrey, Pope Benedictus XVI and Barack Obama all have YouTube channels. Can somebody please explain me why so many marketers still assume that Facebook would only be used by screenagers?

facebook

Are these marketers lead by their assumptions or by their media agencies? I understand that the media landscape has changed pretty fast for some old skool marketers.

And, we all might not have predicted it years ago, you may not even like it, but there’s a growing chance that your grandparents are now on Facebook too.

New data from Pew/Internet shows that over one-third of adults have an online social networking profile, an increase of 400 percent since 2005.

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T-Mobile: Life’s For Sharing Viral & UGC

Written by Igor Beuker on February 9th, 2009 | 1 comment

Life’s for Sharing. That was the T-Mobile UK viral message. See this T-Mobile commercial that was filmed January 15 2009 with 400 dancers on Londen’s Liverpool Street Station. The video spread virally pretty soon…

Last Friday (2009/02/06) people tried to create a UGC parody on the T-Mobile viral commercial. A Facebook call-to-action invited people to gather at Londen’s Liverpool Street Station at 19:00 hours to do a much bigger dance. The output and buzz you can see in this video…

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Cute BuddyPoke Wins Hearts of The Social Web

Written by Paul van Veenendaal on February 8th, 2009 | 6 comments

BuddyPoke is conquering the hearts of millions around the world. The application, available on the social networks Orkut, MySpace, Netlog, Hyves, Hi5, Friendster, Que Pasa and Lokalisten, let’s you create a 3D avatar with the same physical characteristics as you.

BuddyPoke

Hug, kiss, tickle, or punch your friends with your own personalized 3D avatar

With BuddyPoke You can customize your appearance e.g. your hair, eyes, bodycolor, freckles, mouth, moustache or beard. Furthermore, you can change your mood (happy, in love, hopeful) of your “Poke” and interact with other “Pokes’ (give kisses, flirting, send flowers).

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Viral Friday: Her Morning Elegance

Written by Niels Bellaar on February 6th, 2009 | no comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Oren Lavie with Her Morning Elegance. For his latest song, “Her Morning Elegance”, Tel Aviv born singer, songwriter, playwright, and theater director Oren Lavie teamed up with Yuval & Merav Nathan and made a stop-motion video. The runner up spot is for E*TRADE with their Baby Outtakes. New York based financial services company E*TRADE made a Super Bowl commercial showing even a baby can buy and sell securities. There are the outtakes. Pepsi Refresh Anthem completes this week’s top 3. Pepsi’s Super Bowl Commercial features Bob Dylan and Will.i.am showing “Every generation refreshes the world”.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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The Full Barack Obama Social Media Strategy!

Written by Igor Beuker on February 6th, 2009 | 64 comments

Last week I was invited to speak at the SRM Guru meeting in Amsterdam to present the case study of Barack Obama’s brilliant brand interaction and great consumer connectivity program. What brands can learn from Barack Obama and his social media marketing approach? Get inspired here…

View more presentations from SocialMedia8

At 19:30 hours I kicked of with the song: It’s a New Day to get in the mood again. The 125 marketers were really inspired by Obama’s strategy after 90 minutes. The aftermath Q&A lasted another 30 minutes.

On request of the participants, we decided to share the presentation as hand-out. Although I’m a speaker and not a writer, I created my short story in the comments. However, if you download the presentation, you will be able to read the footnotes in the PowerPoint more convenient.

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