The year 2009 marks the 60th anniversary of the adidas Originals iconic 3-Stripes Trefoil mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas unveiled its largest global brand campaign ever, which includes the brand’s first-ever TV commercial and features the track Beggin’ remixed by Pilooski.
The adidas Originals campaign kicked off in the US on November 18, 2008 with The Invitation video. A week later the star-studded “House Party” commercial was released, featuring musicians and icons such as Katy Perry, Russell Simmons, Missy Elliott, David Beckham and Ilie Nastase. In total there are 18 celebrities to spot.
LG introduces some truly genius innovations at a recent conference in Korea. What do you get when you combine a keynote with new technologies from LG? Watch the video and see for yourself…
To see more crazy and outrageous future LG ideas or to submit and share your own ideas, check out the LGenius Community.
SocialMedia8 started the natural seeding and social media optimization of the LG video on 26 March 2009 in the UK and Germany. At 30 March the ViralTracker dashboard showed already +100.000 clip views.
The social space again proves that brands can earn attention with free viral dynamics. We like to call it Earned Media, WOM or Buzz.
Dutch brand Almhof will launch new campaign “That Sounds Good” next week, to show consumers Almhof products are made of pure milk from the Alps. The campaign story starts with a non scripted video in which it seems like Alp cows play a song with their bells?
The “home video” became the central idea for the new Almhof campaign. The sound of the bells is also being used on Almhof’s website were people can guess the songs and win a holiday in the Alps.
The bells are also the central idea in the new Almhof TV commercial. The online video will be seeded into the Dutch social space next week, to earn buzz and attention. Next Almhof will air the new TV commercial.
Should we conclude that if Alp cows can start creative ideas, there is still plenty of hope for creative agencies as well? Or do we need Purple Cows?
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to What’s In The Box?. Exactly two weeks ago Tim Smit uploaded the video “What’s in the Box?”, which he made for a short film festival, to YouTube. If he could only imagine what was going to happen next! The runner up spot is for Current TV with Twouble With Twitters. SuperNews is a short form, animated sketch series, which airs on Current TV. To kick off the season premiere SuperNews! released a sneak peak which takes aim at the hugely popular microblogging site Twitter. Flight Attendant Doing Raps completes this week’s top 3. Instead of reading out the regular boring announcement to the passengers, Southwest Airlines flight attendant David Holmes decided to rap the safety instructions over the plane’s speakers.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
We are surprised but happy to let you know that ViralBlog.com made it into the finals for best Marketing & Advertising blog in the Chapeau Blog Awards 2009. And as WOMMA member we did not bribe any blogger to get to the finals…
After our ranking in the AdAge Power150, we hope this nomination offers you sufficient satisfaction to keep reading our blog?
Even though all our friends and wives have left us, we keep working till late at night, to provide you with compelling virals and social marketing insights. See all finalist here.
We hope you will spend 1 minute of your time to vote for ViralBlog. Voting starts on 14 April but you will need to register now to become a voter.
The best way to get free publicity and free attention is by doing something remarkable and highly entertaining. Last Monday, the 23rd of March, a Belgium TV channel created a flashmob at an crowded trainstation to promote a new TV serie. Over 200 dansers created a scene which was recorded by several camera’s.
Creative? Not that much. There has been several cases that involve some kind of same action over the past years. Lets have a look at those cases an analyze the impact.
Purina has launched a new viral campaign Beggin’ Time. In the campaign site created by Oddcast, people can put photos of themselves and their pets dancing to a revamped version of “U Can’t Touch This”.
Purina’s Beggin’ Time
The campaign is promoted through a partnership with CBS Radio on its websites. Banner ads are also being run on other sites to market the campaign.
The application allows users to pull images from their Facebook accounts to use in the video, as well as send the resulting video to friends through email, social networks and blogs. The campaign aims to drive traffic to the website and raise awareness of the Purina Beggin’ Dog Treats brand.
AOL People Networks on March 19 announced the launch of Bebo in India, and marked its entry into the Indian market with Hindi entertainment TV channel, REAL.
Bebo is a San Francisco based social experience that helps individuals discover what’s going on with their world and helps the world discover what’s going on with them.
Bebo’s Lifestream platform affords users a simple way to connect and keep up with everyone and everything they care about irrespective of which medium they use or where the activity takes place, be it on YouTube, Flickr, Twitter, Facebook, Myspace or another site.
The new Bebo experience in India marks Bebo’s continued international expansion and follows launches in France, Germany, Italy, Spain, the Netherlands and US Latino. Bebo has already gained a strong following as a social experience in the UK, US, Ireland, Australia, New Zealand, Canada and Poland with more than 22 Million unique visitors worldwide.
Fitness First wanted to drive membership to its gym chain in the Netherlands at the time of the year when people were looking to lose weight and tone up in time for summer.
Unsuspecting commuters are faced with viewing their body weight in bright lights
When people are trying to fit more exercise in their life, they are always told to start walking to work or get off the bus a few stops earlier and walk. Recognising this, Fitness First decided to target people at the bus stop while they were waiting for a bus.
At airport Wi-Fi spots, passengers are recently supplied with the latest Germanwings flight offers for that particular airport. The offers will appear on the notebooks and iPhones, even before the passengers are online.
And how does that work? By using the possibility to name open wireless networks individually, they open-up several networks at each spot. When a passenger activates his “airport” – he will find a list of open networks named after Germanwings flight offers (e.g. Ibiza from 19,99 Euro).
Choosing one of these networks will not only get him a free internet connection, it will lead him directly to the offer network was namend after, so he can book his next flight. And low cost airline germanwings has extended this service to train stations and coffee shops. See the case study in video.
The campaign was created by agency Lukas Lindemann Rosinski Hamburg from Germany. Do check their homepage video, I feel its pretty cool.
