The year 2009 marks the 60th anniversary of the adidas Originals iconic 3-Stripes Trefoil mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas unveiled its largest global brand campaign ever, which includes the brand’s first-ever TV commercial and features the track Beggin’ remixed by Pilooski.
The adidas Originals campaign kicked off in the US on November 18, 2008 with The Invitation video. A week later the star-studded “House Party” commercial was released, featuring musicians and icons such as Katy Perry, Russell Simmons, Missy Elliott, David Beckham and Ilie Nastase. In total there are 18 celebrities to spot.
LG introduces some truly genius innovations at a recent conference in Korea. What do you get when you combine a keynote with new technologies from LG? Watch the video and see for yourself…
To see more crazy and outrageous future LG ideas or to submit and share your own ideas, check out the LGenius Community.
SocialMedia8 started the natural seeding and social media optimization of the LG video on 26 March 2009 in the UK and Germany. At 30 March the ViralTracker dashboard showed already +100.000 clip views.
The social space again proves that brands can earn attention with free viral dynamics. We like to call it Earned Media, WOM or Buzz.
