Our former co-worker Martina (Adverblog) works at Nike and she created 2 viral commercials with DDB and Mindshare Paris for Nike France. In below commercial you see Olympique Marseille’s football player Hatem Ben Arfa score an amazing point playing petanque…
Nike is running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket.
Play your part in music history. YouTube called for professionals and amateur musicians of all ages, locations and instruments to the audition for the UGC YouTube Symphony Orchestra by submitting a video performance of a new piece written for the occasion by the renowned Chinese composer Tan Dun.
Over 3.000 worldwide musicians participated in the audition. Finalists were selected by a judging panel comprised of the world’s most renowned orchestras. Winners were announced on March 2nd 2009.
They will be invited to travel to New York in April 2009, to participate in the YouTube Symphony Orchestra summit, and play at Carnegie Hall under the direction of world famous Michael Tilson Thomas.
All the Tan Dun submissions will be compiled into a mash-up video which will be premiered at New York’s Carnegie Hall on April 15th and then hosted on the YouTube channel on April 16th 2009.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Blackberry VS Apple. This video, which was made without the permission of BlackBerry manufacturer RIM, depicts a blackberry bullet making a mockery of an apple in slow motion. The runner up spot is for Idiots Of Ants with their Wii Breakfast. Idiots Of Ants, a London based comedy sketch group who have performed sketches on BBC 2, Fox News, BBC Three and BBC Radio 4, made this parody of all the Wiimote peripherals. Clean Coal completes this week’s top 3. Crispin Porter + Bogusky and the Coen brothers made a commercial for the Reality Coalition advertising that there is no such thing as “clean” coal.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Skittles amazed the entire marketing industry with their approach of the new Skittles homepage. Agency.com redesigned the Skittles homepage completely. All pages were replaced by existing platforms that include information or content on Skittles. It’s an improvement if you compare it with the old website, but how many steps did Skittles actually take forward with this new design?
In this post I’d like to look at the positive and negative aspects of this peculiar case by viewing the trends, review the good things, take a look at the risks this new communication style created, the missed opportunities and to give my humble opinion on this action of Skittles.
Introduced at the CES 2009 in Las Vegas in January, the VAIO P-Series is the new stylish ultra-portable and lightweight netbook by Sony. The slim netbook offers full PC functionality in a package about the size of an envelope.
Bubble clouds visualize the city ranking
A month after its CES debut Sony has rolled out Phase 2 of the VAIO P-Series campaign, introducing a European style contest, titled “Europe’s Top Spots“, to create awareness and engagement around VAIO P-Series.
In the contest, developed by Nascom, Sony let’s the community decide which is the most stylish city in Europe by letting participants share interesting spots like fashion hotspots, art galleries, hidden restaurants, memorable architecture or great music venues across 65 cities in 26 countries in Europe, making use of Facebook Connect, Widgets, Google Maps, Twitter, VIP bloggers and YouTube.
Last week Ryanair clearly showed why brands need a very experienced social media marketing agency. See how Ryanair made a classical mistake: it neglected the code of ethics that apply to the social space. Not a very smart move from a brand equity point of view…
What happened? Jason Roe an Irish freelance web developer, was poking around on Ryanair’s website when he found an interesting usability bug which “allowed users to obtain a 0.00 charge for their flights.” In short, Roe found a trick to fly for free.
Roe was quick to point out that he did not complete any transactions at the steep cost of £0.00, but did think it was relevant that someone from Ryanair should know of the error and perhaps even work to rectify the problem.
The response he received from Ryanair was unbelievably bizarre, and incredibly, brazenly, rude.
Cornetto is the leading brand of premium ice cream in Australia and New Zealand. In last year’s award-winning “No Boring Bits” Proof campaign Streets Cornetto and Terry’s Chop Shop set out to prove that no other cone could deliver goodness top to bottom like Streets Cornetto.
DJ Goodwill & Cornetto: I Scream
In this year’s Proof 2 campaign the icecream brand continues the “No Boring Bits” mantra in Australia and New Zealand and teams up with Australia’s most in-demand DJ, DJ Goodwill, set out to prove that Cornetto is the only cone with good stuff from top to bottom.
 |
Follow us on |
 |
Join us on |
 |
Sign up for THE NEWSLETTER |
 |
Subscribe to the RSS FEED |
 |
Get the Viral Friday WIDGET |
