Earlier this year, Heineken aired their video called Walk In Fridge. It was originally meant for the Dutch market but ended up going viral over the entire world with 1.500.000 views in the first week and millions in the period after the first week.
The video received a lot of buzz and attention and even made it into Viral Friday in the first week of 2009. After the success of Heineken, Dutch beer brewery Bavaria tried to spoof the commercial with a remake: Bavaria’s Spoof On Heineken’s Walk In Fridge [read Igor's opinion on this commercial here on ViralBlog]. Ofcourse, Heineken couldn’t stay silence and launched the above commercial this week. A remarkable comeback, but is it worth the effort?
About a year ago, I wrote an article about the advergame Coke Zero Rooftop Racer, created by creative shop Crispin Porter + Bogusky in cooperation with Behance Network and Kreathaus. Today I found this great case movie on Casemovies, showcasing the successfull Coke Zero Nascar Campaign, which the Rooftop Racer Game was part of.
Campaign to announce to race fans there is a new official drink of Nascar
Wonderful work from Tribal DDB Paris for Airwaves. An interactive adventure awaits you as you as you take control of Chlorophyllo, the most powerful luchador in the history of Mexican cinema. Be a green latin hero. Play Chlorophyllo! An Interactive “video” game, simple but fun!
Become the Mexican “Hulk Hogan” Chlorophyllo in 70’s style and beat the scientist Mano Negra who needs taste of Chlorophyllo to become ruler of the world. The campaign seems to be inspired based on this movie.
Brilliant viral marketing campaign and great campaign site. Here you can also download emoticons and a PDF Chlorophyllo mask that you can cut, fold and use yourself. Meet the green heroe at Facebook.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Britain’s Got Talent: Shaheen Jafargholi. Those of you who thought the Britain’s Got Talent mania would be over by now are wrong! Last Saturday a 12-year-old got on stage with just as much talent as Susan; Shaheen Jafargholi. The runner up spot is for Disgusting Dominos People. We all know the stories; eat at a fast food restaurant and you get nasty things in your burger. I always thought these were just stories, but now I’ve seen the Domino’s video… Burger King SpongeBob Squarepants completes this week’s top 3. The King is selling kids’ meals with a SpongeBob related remix of Sir Mix-a-Lot’s “Baby Got Back”.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality. They are increasingly failing to connect with consumers. Just see this great video and you will understand…
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. The video was created by Scholz und Friends.
To brands and agencies that ignore this dramatic shift in marketing reality, I would like to say: “Just play the video again”. All marketers know this video tells the truth. They just need to change their DNA.
And that will take some time, but it’s worth trying, since your brand is your biggest asset! So unleash the power of digital marketing to transform your brand and business.
Chewing gum brand Trident has teamed up with superstar Beyoncé to put on an exclusive concert in November 2009 at the O2 Arena for 13,000 lucky Trident chewing gum shoppers. Trident is the first brand to ever take over the world-famous venue in its entirety and give away every seat.
100 Beyoncé lookalikes dancing in London’s Piccadilly Circus
In order to win, consumers simply need to purchase a pack of Trident, and fill in the last four digits of the barcode online at Trident Unwrapped. As part of the £2.5 million marketing campaign Trident launched a ’spontaneous’ flash mob dance on Monday April 20th in London’s Piccadilly Circus.
Today I spotted an interesting interview with Scott Monty, head of social media for Ford Motor Company about social networking on Fox News. Ford has really understood social marketing is not about putting a banner on Facebook’s homepage and all about the commitment to get the brand integrated in a viral ways that matter to users…
In the interview Ford proves it knows it needs to listen to users by interaction with them in social networks. In the interview we also see Mike Howard, COO of Kiwibox. I hope the interview gave marketers and agencies a better understanding of the power of social media marketing?
But brands please remember, your media agency will tell you to run an advertising campaign, so you can reach many people cheap. But please think again: is social media marketing all about launching your banners on a social site, or is social marketing all about conversations, together, listen, learn, interact, and engage?
Advertisers are finding new and innovative ways to turn movie theaters into interactive venues. MK2, MSNBC, Volvo and Fiat show us, how to engage the public in cinemas around the globe.
MK2 VoD is the Video on Demand website of MK2, one of the largest cinema chains in Europe. Callegari Berville Grey, Windows Live Messenger and Universal Pictures successfully worked together to get moviegooers laughs and attention for the MK2 VoD service in 58 movie theatres during 2 weeks. See the video after the jump.
Social media marketing is top priority at most CMO’s marketing agenda for 2009. But unfortunately many brands will fail. Simply because they are only aiming for short term campaigns and quick bribes. They lack the Obama mentality. And for success in social marketing an Obama DNA is a must have. See how Obama uses online video and the internet…
Obama recently introduced again another new interactive tool on WhiteHouse.gov: “Open for Questions,” which allowed people to submit their questions on the economy and vote on those submitted by others.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Susan Boyle and her Britain’s Got Talent performance. Boyle electrified viewers with her rendition of I Dreamed a Dream from the musical Les Miserables during Saturday’s launch show of Britain’s Got Talent. The runner up spot is for Saber: Sexy Lightsaber Underwear Fight. This Axe – Star Wars mashup for fake deodorant brand Saber features one guy, two girls (and some lightsabers). Hyatt’s Pasty White Chicks complete this week’s top 3. The pale girls really need a tan, so they entered Hyatt’s The Big Welcome Contest.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
