Archive for April 29th, 2009

Heineken’s New Walk-In Fridge Commercial

Written by Matthijs Roumen on April 29th, 2009 | 9 comments

Earlier this year, Heineken aired their video called Walk In Fridge. It was originally meant for the Dutch market but ended up going viral over the entire world with 1.500.000 views in the first week and millions in the period after the first week.

The video received a lot of buzz and attention and even made it into Viral Friday in the first week of 2009. After the success of Heineken, Dutch beer brewery Bavaria tried to spoof the commercial with a remake: Bavaria’s Spoof On Heineken’s Walk In Fridge [read Igor's opinion on this commercial here on ViralBlog]. Ofcourse, Heineken couldn’t stay silence and launched the above commercial this week. A remarkable comeback, but is it worth the effort?

(more…)