I love my iPhone. I love the concept of the App store and I love FlightControl. And I’m not the only one. FlightControl is an App that has gone social without any real effort. The crowd did it.
How did FlightControl gets to be a social app in my opinion and how can they improve their app by enabling social media? In this post my opinion on mobile Apps and how they can be social.
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Internet is the biggest television channel in the world: thousands of shows, live events, new ways of storytelling and interactive entertainment are available anywhere at any time. For free. A new generation of stars has emerged.
You might not recognize them on the streets, but some of them draw more viewers then a traditional tv network. It seems that it doesn’t really matter what you do. What counts is how magnetic you are. So, Internet TV is the new circus, and its attractions make up “the greatest show on earth”.
Cirkus is an online competition aimed at discovering 10 original ideas for internet television. Cirkus is on the lookout for interactive formats, web celebrities, comedy shows, or brilliant ideas about trans-media narration.
As Twitter-mania reaches new levels, Slate V presents this hilarious mockumentary about a fictional new company called Flutter that wants to take microblogging to the next level 
CEO Zak Ryman says: “I think a lot of people don’t have time to Twitter. It just takes too long to compose a message with 140 characters, and then you start getting bombarded by a few tweets and it’s like hundreds of characters that you have to read.”
Unilever has turned to the star power of Catherine Zeta-Jones to educate women about its Lux hair-care brand in China and Taiwan and keep Lux in the #1 spot in Japan.
Unilever has created a seven-minute film starring the movie star called “Alchemist” to launch Lux Super Rich Shine in those three Asian markets. Filmed in Prague, the spy story revolves around a secret, high-tech lab in Europe developing a formula to make hair rich and shiny.
Lux has always been identified with glamorous Hollywood celebrities such as Marilyn Monroe. Marketers in North Asia are also increasingly blurring the lines between advertising and entertainment to engage with consumers.
While luxury marketers like BMW and Chanel have created short films, fast-moving consumer goods are just getting into the genre, said Jun Fukawa, executive creative director of JWT, Tokyo, who developed the Lux film concept.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Shii – The Wii for Women. Belgian comedy show M!LF introduced the Shii featuring games like Steamy Iron II, Kitchen Queens, Shave Invaders, Extreme Knitting IV and Suckend Life. The runner up spot is for The Search For Mary. Take the Improv Everywhere Frozen Grand Central and the T-Mobile’s Dance flashmobs, mix things up a bit and you will find Mary. Stop Domestic Violence completes this week’s top 3. Keira Knightley stars in this powerful new ad for Women’s Aid, which aims to raise awareness of domestic violence.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
MINI knows viral and social marketing. Earlier MINI created two strong viral video’s [1, 2] and the book Groundswell even spended some pages on a case study of MINI and buzzmonitoring. With the release of the “MINI Clubman: Have you seen that?” video, MINI shows some guts!
Within the first 6 days, the video got 54.000 views. The video has been online for 2 weeks now and almost generated 100.000 views. It doesn’t have a really good viral concept, but I love the concept! How do you rate this viral video?
Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon. For marketers with an affinity for disobedience: please skip this item and keep bribing bloggers and keep hiring sneaky buzzers…
Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.
The guidelines would also hold bloggers liable for the statements they make about products. If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations.
Guest posting – Comic Relief is an annual fundraising event in the UK based on humour. Taking this event as a newsworthy hook, nine Bournemouth University PR students took on the challenge to create a fun video as part of the interactive media unit of their degree.
Bournemouth students & staff dance to the official Comic Relief single, ‘Just Can’t Get Enough’ by The Saturdays
The aim of the video was also to drive traffic to the Comic Relief donation page, drive traffic to the Centre for Excellence in Media Practice (CEMP) site, raise awareness of Comic Relief and the University’s corresponding fundraising activities.
About a month ago (on March 2nd) viral marketing specialist Rebel Virals released a short film, featuring some surprisingly talented monkeys to promote the Institution of Engineering and Technology (IET), one of the world’s leading professional societies for sharing and advancing knowledge to promote science, engineering and technology across the world.
Beware of The Monkeys
The work is part of the IET’s drive to raise awareness amongst young professionals, connect with a broader target audience – initially to the UK, but with international overspill as a bonus – and demonstrate the value of viral to the IET.
Many marketers have prioritized social media marketing. If you read this article, you will probably understand the commercial power of social networks better. Three Japanese and Korean social networks have generated over $510 Million in virtual goods revenue in 2008.
In a recent study of Plus Eight Star we learned that 3 social networks have generated $510 million through virtual goods sales in 2008.
Other platforms are discussed without revenue figures and others are simply left out, so while we know the market generated more than the $510 million reported for 2008, the cap is likely significantly higher.
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