Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Super Chameleon. About two years ago sunglasses manufacturer Ray-Ban started its global “Never Hide” campaign. Now the campaign continuous. The runner up spot is for Joseph Herscher with Creme That Egg!. Cadbury calls upon consumers to destroy their Cadbury Cream Egg in the most creative way, film it and upload the video to the Cadbury Creme Egg Gooeys Film Festival website. Metallica Risky Business Coaches completes this week’s top 3. Late 2008 we saw Heidi Klum in a Guitar Hero ad and now the game got Metallica to star in their ad for Guitar Hero: Metallica.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Earlier in March, I discussed on ViralBlog the fact whether an entire campaign message should be communicated inside one viral asset or not [Embed The Entire Campaign Message In A Viral?] My statement in that post was;
“Viral video’s should only be used as a part of a campaign – an entire brand message can not be delivered in just one (entertaining) video. If a brand’s message or campaign message does get to be communicated entirely, people will value it to commercial and won’t pass it along – gone is the viral effect.“
This week I came across the new video of Ray-Ban, which is totally supporting my statement.
The interactive card trick was the first ever YouTube annotation. Now Amsterdam based digital marketing agency LaComunidad has created the world’s first YouTube annoytation. It’s innovative, spinning and annoying indeed…
Is it Aprils Fools Day or real?
End 2008 LaComunidad’s social media marketing agency SocialMedia8 developed the first annotation Stand-Up Comedy for Dutch brand Sonnema.
