Archive for May, 2009

Spielberg’s Videogames Keep His Family Happy?

Written by Igor Beuker on May 31st, 2009 | 4 comments

Oscar-winning film director Steven Spielberg was so frustrated that no videogames catered for all of his seven children that he did what a entertainment maestro might do: he made his own game…

“Boom Blox” was the first in a multi-franchise deal between Spielberg and videogame publisher Electronic Arts and has sold close to one million copies globally since it was released for Nintendo’s Wii last May.

On May 19, EA released Spielberg’s second game, “Boom Blox Bash Party.”

(more…)

Viral Friday: Susan Boyle – Memory

Written by Niels Bellaar on May 29th, 2009 | 7 comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes, once more, to Susan Boyle. Susan got on stage again on the Britain’s Got Talent show with a version of the song “Memory” from the musical “Cats”. The runner up spot is for The Worst Job Ever. The credit crunch causes people to loose their jobs, and those who still have theirs are mostly very happy. Not in Brazil though… Sebastian’s Voodoo completes this week’s top 3. This short film, made by Joaquin Baldwin – an Annie Award nominee director and animator from Paraguay, living in Los Angeles, won first price in the Online Short Film Competition, presented by the National Film Board of Canada.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.

(more…)

Transformers: Social Media Audience Energizing

Written by Matthijs Roumen on May 28th, 2009 | 2 comments

In June, Paramount Pictures will launch the sequel of the popular Transformer movie; Transformers – Revenge of the Fallen. In order to promote the new release, Paramount Pictures launched a social fan site where people can grab content to share on their own channels.

transformers_head

A great way to amplify your audience with social tools to share their love for the movie. But could it be done better?

(more…)

Why The Pope Is Socially Active Anywhere?

Written by Igor Beuker on May 27th, 2009 | 2 comments

Just when you thought you had enough Facebook Friends, devout followers of the Vatican can soon add the Pope as a friend. And after Oprah and Obama now the Pope is leading marketers the holey path towards digital and social marketing…

popefacebook

You won’t get an email saying Pope Benedict added you as a friend and you can’t “poke” him or write on his wall, but the Vatican is still keen to use the networking site Facebook to woo young people back to church.

A new Vatican website, Pope2you has gone live, offering an application called “The pope meets you on Facebook,” and another allowing the faithful to see the Pope’s speeches and messages on their iPhones or iPods.

The Vatican’s World Communications Day this Sunday is devoted to communicating the gospel with new technologies.

(more…)

Reebok CL Viral: Thierry Henry vs Ryan Giggs

Written by Paul van Veenendaal on May 27th, 2009 | 4 comments

Ahead of tonight’s UEFA Champions League Final in Rome, Barça’s Thierry Henry and Manchester United’s Ryan Giggs try to outdo each other in a series of competitive jokes and pranks in Reebok’s new psychological warfare viral film, released 23 May 2009, under the rhythm’s of the song “Anything you can do, I can do better”.

Henry and Giggs show a different type of competitive spirit in the ad to promote the new Reebok Instante boot both players will be wearing in the Champions League final in Stadio Olimpico.

(more…)

Vodafone Strikes Back In The Viral Battle?

Written by Igor Beuker on May 26th, 2009 | no comments

If you are a frequent visitor of ViralBlog, you might have noticed the viral battle among telecom and mobile handset companies? Samsung, Nokia and LG frequently launch their virals commercials. And so do T-Mobile and Vodafone. Now Vodafone strikes back with a new viral weapon of mass affection…

This viral commercial was created to support Vodafone’s campaign “Make The Most of Now”. Creative agency is Ogilvy & Mather in India. The viral spot realized 1,449,218 views in week 21 of 2009.

The Vodafone ZooZoo and Crocodile ad for Busy Message aired during the IPL matches. Users can become a Zoozoo fan on Facebook and get cool downloads.

If you might bump into more great Telco virals somewhere around the globe, don’t be shy and mail them to us!

Bontrust: Increase In Currency (Money Love)

Written by Paul van Veenendaal on May 25th, 2009 | 1 comment

Hamburg-based agency Grabarz & Partner GmbH and production company Optix Kreation have taken the idea of multiplying money to a whole new level in a animated commercial for German financial advice company Bontrust Finance.

The lavishly produced film shows a 3D world with furniture, buildings, bridges, landscapes and clothing styles completely made out of banknotes in origami style and brings together the English pound, the American dollar and the Chinese yuan in a beautiful creative way.

(more…)

20 Hours/Minute Of Video Added on YouTube

Written by Paul van Veenendaal on May 24th, 2009 | 3 comments

YouTube, the Google-owned video-sharing site, announced late Wednesday in a blog post that 20 hours of video are uploaded to YouTube every minute!

youtube_logo

On YouTube’s official blog, product manager Ryan Junee wrote that the company was getting six hours of video every minute in mid-2007. In March 2008 that number grew to 10 hours, then 13 and in January of this year, it became 15 hours of video uploaded every minute or “the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week”.

(more…)

Coke Creatures: Viral Summer 2009 Dance Party

Written by Igor Beuker on May 23rd, 2009 | no comments

Coca Cola must have thought: our new ads can not be stuck somewhere in the middle. So we must be very relevant or extremely entertaining to our target audience. See the new Coke Creatures viral commercial. Do you agree Coke has chosen extremely entertaining…

Yeah Yeah Yeah La La La. Say Yes to Summer! We’re hairy and we can sing. Yeah Yeah Yeah. We like drinking Coca-Cola. La La La. And we’re in the latest Coca-Cola Summer ad playing in Europe – filmed in New Zealand – featuring music of Calvin Harris.

The spot was created by agency Mother in London and realized 302,261 clip views last week.

(more…)

Is Your Brand Ready For Digital Natives?

Written by Matthijs Roumen on May 23rd, 2009 | 2 comments

At Thursday the 14th of May I attented the CSN Conference in Amsterdam as a judge member of the CSN awards. At this conference, Urs Gasser gave a great talk about digital natives, the upcoming generation that was born with digital media. In this post I’d like to share the insights I gained from his talk.

kid_laptop

Urs Gasser dedicated his entire talk to the upcoming generation, in his talk referred to as digital natives. I’d like to highlight some of his findings in this blogpost.

(more…)