Archive for May, 2009

Viral Friday: Kobe & LeBron

Written by Niels Bellaar on May 22nd, 2009 | 3 comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Nike: Kobe & LeBron. To promote Nike Basketball and the NBA playoffs Nike made several videos featuring puppet versions of Kobe Bryant and LeBron James. The runner up spot is for Air New Zealand: Nothing To Hide. Air New Zealand has nothing to hide. That is why their cabin crew stripped off for a raunchy new advertisement where they carry out their duties wearing nothing more than body paint. Super Slo-mo Surfer completes this week’s top 3. The BBC is known for their stunning documentaries. For their new one, called “South Pacific”, they grabbed their $ 100,000 TyphoonHD4 camera and dropped it in the ocean.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.

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Social Network Elysiants Celebrates Life In Style

Written by Igor Beuker on May 21st, 2009 | no comments

Social networks seem to pop-up these days like Obama endorsements towards the end of his campaign. But we hardly see any “vertical” social networks yet. Elysiants is a new social network that really promises to make a difference…

Elysiants

Elysiants is a global, invitation-only, social network for people who celebrate life in style. Elysiants enables them to connect with their peers from all over the world and share experiences with their friends and their favourite brands, charities and hotspots.

Elysiants was launched ambitiously in Hong Kong in November 2008 with support from several luxury brands, such as Aston Martin, Charmonde, Versace, Jaeger le-Coultre and Moet & Chandon and several regional celebrities.

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Oprah: Next Rising Star In The Social Universe

Written by Igor Beuker on May 20th, 2009 | 8 comments

We have been writing frequently about Obama’s social connectivity program and his extreme social marketing skills. But TV icon and media mogul Oprah is the next rising star in the social universe. What can marketers learn from Oprah?

oprahtwitter

Oprah has a great looking portal, which offers community features, a digital newsletter and a membership program were people can become an Oprah Insider.

Oprah is also very much into eCommerce with her O Store, eCRM and loyalty programs. So were many brands still doubt if they need an opt-in e-maildatabase with CRM and loyalty program, TV star Oprah goes way beyond GRP’s.

In November 2007 we already announced the opening of Oprah’s YouTube channel. But Oprah’s hunger for social media marketing has entered a new stage…

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Five Essential Social Media Tips For Non-Profits

Written by Matthijs Roumen on May 19th, 2009 | 4 comments

Non-profit organizations have a big benefit when it comes to engaging their audience with social media. Non-profits serve a large group of loyal people who all aim for the same goal and like to work together to achieve that goal. These people love to show their affinity with this goal. An every social marketeers dream, right? However, a lot of non-profits still don’t use the power of social media.

non_profit

In this article, I’d like to give some pointers for the use of social media for non-profit organizations to make use of social media to engage their audience in a better and more useful way.

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Philips Unveils Carousel ‘Making Of’ Film

Written by Paul van Veenendaal on May 18th, 2009 | 1 comment

Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, by Adam Berg, Tribal DDB and Stink Digital, London with music provided from Michael Fakesch to promote the company’s new movie theater-proportioned 21:9 LCD television set.

Philips Carousel Cinema 21:9 TV advert

The 2 minute 19 second cinematic feature is filmed in one continuous tracking shot and shows a cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. Last Friday Philips revealed the Carousel “making of” film. See the video after the jump.

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Xbox Runs 1 vs 100 Live Interactive Game Show

Written by Igor Beuker on May 17th, 2009 | 5 comments

This spring, in an effort to bring Xbox gaming beyond core gamers into a mainstream audience, Xbox will release 1 vs 100 Live, a live event game show that blends TV’s live programming and high production value with the interactivity of gaming…

1vs100 Live

Based on Endemol’s television game show concept, which had a short run on NBC, the trivia game pits one contestant against a mob of 100 for Microsoft Points prizing.

Will 1 vs 100 work on a Xbox game as well? Endemol did try to push TV games on other screens before, i.e. at the internet and mobile phones. So far not extremely successful. In my opinion mainly due to lack of interactive marketing experience or smartness. But in my opinion that same Endemol is also one of the best TV format producers on the globe. So if cross media and interaction will become part of their DNA, they can for sure entertain millions of online users.

And if Xbox owner Microsoft can act as the partnering publiser-media company and activate it’s MSN portals and Messenger network to promote 1 vs 100 Live, it might be able to reach a mainstream audience indeed.

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Viral Friday: Greg Pritchard’s Got Talent

Written by Niels Bellaar on May 15th, 2009 | 5 comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Greg Pritchard’s Got Talent. So here we are again; another week, another Viral Friday, another Britain’s Got Talent video. His name is Greg Pritchard: he looks like a punk rocker, hates his job as a hotel waiter and describes himself as a “male soprano”. The runner up spot is for Make The Girl Dance: Baby Baby Baby. “Make The Girl Dance”, a French electro group, knew exactly what they wanted for they song called “Baby Baby Baby”: major publicity. This is the result. Mother Lover completes this week’s top 3. Last Sunday was Mother’s Day, so Justin Timberlake and Andy Samberg did a special skit for all the mothers on Saturday Night Live.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.

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Samsung YouTube HD Camera Trick Revealed

Written by Paul van Veenendaal on May 14th, 2009 | 4 comments

In April Samsung Mobile and The Viral Factory released a video (see below) on YouTube entirely shot on the Samsung OMNIA HD, also known as i8910 HD, with 8 megapixel built-in camera.

Unravel the mystery how it was shot

The clip was shot in one take, with no post production or special effects of any kind, and features a man showing off the i8910 HD phone in his apartment and later makes it disappear. Samsung asked the YouTube community to unravel the mystery of how it was done.

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Unilever Offers Cash For Consumer Feedback

Written by Igor Beuker on May 12th, 2009 | 14 comments

Unilever is set to launch an online collaborative community to encourage women to contribute ideas for new products. The approach includes offering a cash incentive for consumer feedback. Read about the interesting social approach of Unilever…

unilever

Mindbubble targets women aged 25-50 and gives them cash rewards for their contribution. The site enables users that will be asked to give their opinions on products and marketing campaigns through focus groups and polls. In social media marketing we might call it: creating an online “brand ambassador” community.

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Sony First To Launch Viral Game On Twitter

Written by Igor Beuker on May 11th, 2009 | 12 comments

Terminator Salvation is a Warner Bros movie that will be launched in the US on 21.05.2009. The trailer promises a movie with spectacular special effects.

terminator-salvation-poster2

Terminator Salvation is not only a movie, its also game, about John Connor and Resistance2018 he leads against SkyNet.

For the launch of the Terminator Salvation Playstation Game, Sony is trying to take Twitter to the next level. Sony has launched a mass multiplayer online viral game, coordinated entirely via Twitter.

So far we’ve seen a little bit of viral marketing for Terminator. This is the first time any studio has ever done anything like this on Twitter. So far, it seems that Sony is outsmarting most of it’s competitors with it’s engaging use of social media marketing.

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