Last 10 days I spent in New York City. It was a very inspiring trip again. However the last day, Go Airlink NYC frustrated my love for online marketing and eCommerce a bit. Read along why…
Go Airlink’s brand promise: the only way to go
At the Go Airlink NYC website you can book an airport shuttle: a Van or SUV to i.e. JFK Airport. Pretty handy knowing NYC traffic during rush hour. I pretty much liked their brand promise: “the only way to go”.
But I was shocked to learn that their brand promise was very holistic and not true. At the homepage the website told: “A printer is required to print your voucher, please do not book unless you have a printer.” So the claim: “the only way to go” seems to be in practice: “the only way NOT to go.”
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Jamie Pugh On Britain’s Got Talent. Britain’s Got Talent keeps providing major viral successes. This week the talent is called Jamie Pugh. Pugh, a 37 year old warehouse worker and pizza delivery guy. The runner up spot is for College Humor with We Didn’t Start The Flame War. College Humor keep scoring with their Original Videos, this is their latest. I-Movix SprintCam Showreel completes this week’s top 3. Slow motion footage is a real treat to the eye, especially if it’s in full HD. This one consists of 1000fps and 2500fps shots.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.
On March 26th we found out ViralBlog made it into the finals for best Marketing & Advertising blog in the Chapeau Blog Awards 2009. This week the winners were announced, and guess what?! Thanks to you lot we made it!
ViralBlog got named 2009’s Most Consultative Marketing & Advertising Blog by the Chapeau Blog Awards, the online competition dedicated to celebrating blogger brilliance. This recognition, based on multiple evaluation criteria such as depth and breadth of postings, fan base, writer’s skills, innovation and more, strongly testifies ViralBlog’s leadership position in the marketing and advertising blogosphere.
Today I came across the new movie of neverhidefilms, the video productions of Ray-Ban. Once again, Ray-Ban managed to create a video with a highly viral element. Previously on ViralBlog, I wrote an article on Five Facts On Ray-Ban’s Viral Marketing Success. In this post I’d like to highlight another thing I’ve noticed about this video, the use of existing platforms in order to boost the campaign.
Take a look at the video after the click and see how Ray-Ban is using existing platforms for their campaign.
As the world worries about an imminent pandemic, a video game that capitalizes on the lighter side of swine flu is gaining viral momentum online. How a virus becomes a viral game… In the video game Swinefighter, you must save the world – and yourself – from “killer pigs.”
And while the point is entertainment, the website also offers recommendations from the US Center of Disease Control on how to avoid contracting the swine flu.
It might sound twisted, but I think this viral game could contribute to raising top of mind awareness (TOMA) of the virus “swine flu” and how to prevent catching this nasty disease.
Brazilian supermodel Gisele Bündchen stars in the latest advert for SKY HDTV, inspired by the current advertising flashmob craze. Created by advertising agency Giovanni+DraftFCB, based in São Paulo and Rio de Janeiro, the film brings fiction to reality.
While Gisele is sitting on a red couch in the airport lobby, flipping the channels of her remote control, a ‘spontaneous’ football game (complete with marching band), weather newscast or war movie comes to life, as if the TV was broadcasting live!
Its never too early to start Twitter. But who ever imagined that an unborn baby could kick his first Tweet on Twitter?! A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter…
Again I was shocked to see how cosmic collisions keep occurring within the social universe. Each time two planets clash, a new star is born. The only constant within the social universe is change. And I hope marketers will understand this one day, so they will start to embrace the power of technology…
On Sunday April 26, T-mobile sent out a video invite and flyers to take part in T-mobile’s next event on April 30th in Trafalgar Square. Over 13,500 attented T-Mobile’s second “Life is for Sharing” event on Thursday between 6-7pm, which turned out to be a massive karaoke sing-a-long hosted by BBC Radio 1′s Vernon Kaye, featuring rock star Pink (video).
During a taxi ride through NYC I saw at NBC news that Los Angeles based Hulu, the #3 video site in the US, just got major buy-in from Disney. Earlier major media companies News Corp and NBC took a stake of 27 percent in Hulu.
As the initial exclusivity for NBC and Fox content expires, Hulu will be adding Disney/ABC videos and TV shows to its distribution mix as well.
Hulu is becoming the preferred distribution channel for the big media companies. And it is succeeding in attracting the fickle Web audience. Hulu might soon become the #2 video site in the US. Read more about Hulu at Wikipedia.
This should worry YouTube, which is still casting about for a business model that will pay for its enormous storage and bandwidth costs. The media companies cannot ignore YouTube just yet, but by strengthening Hulu they can give it their best content first.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Hollie Steel On Britain’s Got Talent. Another sensation at Britain’s Got Talent! Last Saturday a 10-year-old ballerina Hollie Steel stunned the crowd and jury with her voice. The runner up spot is for Lindsay Lohan’s eHarmony Profile. After Lindsay Lohan broke up with Samantha Ronson, she now tries to find her new love online. Pac Man completes this week’s top 3. Prankster Remi Gaillard is disrupting everyday life again, now dressed in a Pac-Man suit.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.
