Bacardi launched a website in order to promote their beverage, the Bacardi Breezer. While creative directors of the Israeli agency McCann Digital thought this approach would be fun for their target audience, most likely to be influentials in female peer groups, they totally missed the point and failed deeply with their campaign “Get An Ugly Girlfriend!”.
Whathappened? And why did this campaign ended up like something familiar that happened to Motrin (see the article: The Motrin Case: The Voice Of The Crowd, right here on ViralBlog). Lets have a closer look at the campaign.
Sony Ericsson is very active within the social media landscape and is earning attention with viral video content. We like this sponsorship activation of Sony Ericsson for the WTA- the Women’s Tennis Association. Just watch powerhouse Venus Williams. How does an American Football defensive line stack up against the fastest serve in women’s tennis?
Recently our SocialMedia8 have seeded this Motion Mania video for Sony Ercisson. Our ViralTracker is still tracking the reach, impact and ROI of the campaign.
We are not involved in this WTA campaign, but we like to see how Venus Williams smashes the hell out of an American Football defense line. Want to see more videos of the WTA campaign? Check the next ones…
Us Now is a documentary project about the power of mass collaboration, the internet and its potential impact on society. Directed by Ivo Gormley, the film explores how the web is changing the ways we can organize ourselves and illustrates how online networks are changing the way we live together.
Us Now: a film directed by social anthropologist/filmmaker Ivo Gormley
Us Now follows the fate of Ebbsfleet United, a football club owned and run by its fans; Zopa, a bank in which everyone is the manager; and Couch Surfing, a vast online network whose members share their homes with strangers.
On Dotsub the 1 hour documentary by Banyak Films is subtitled in Croatian, Danish, Dutch, English, French, Georgian, German, Italian, Portuguese, Spanish and Vietnamese.
The Dark Knight, Spiderman and The Fantastic Four, the list is endless. And one of the most successful franchises is Transformers. It was one of the big hits in 2007. And Hollywood wouldn’t be Hollywood if it didn’t shoot a sequel of a film that has been shit hot- in other words, Transformers – Revenge of the Fallen has recently hit screens across Europe!
But where director Michael Bay loves over the top explosions and full on action Paramount, the production company responsible for the film, has chosen for a very smart approach to promote the film.
Obviously there are the explosive trailers full of action and hot women, but there is a deeper layer hidden behind that.
Totally unexpected. How can a traditional company – with a more then traditional service – get a great score in the viral charts with a viral video? A company with no social DNA at all and most likely with only just a few brand ambassadors online to spread the word?
Eyecandy and a interesting topic must have done the trick. Watch the viral video of French mail service LaPoste:
The results aren’t extraordinary, but quiet nice. Especially for this kind of business. Within 3 days, the video generated over 300.000 views on LiveLeak and another 200.000+ views on YouTube since June 15, which brings it to a total of a half million views!
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Hot Babes Test Drive Bras. Ultimo, Britain’s leading underwear brand, and theme park Alton Towers Resort have teamed up to test if the Ultimo bras could withstand the G-forces on the different roller coasters. The runner up spot is for JibJab with He’s Barack Obama. Is it a bird? Is it a plane? No, it’s Barack Obama and he has come to save the day! Banksy Versus Bristol Museum completes this week’s top 3. British graffiti artist Banksy obtained fame with his social critical art. After years of exhibiting his art in forbidden public places he now for the first time shows his works in a museum: Banksy vs Bristol Museum.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
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Seven-time Formula One world champion Michael Schumacher has taken on the role as Bacardi Limited’s first ever Global Social Responsibility Ambassador and will be the face of the ‘Champions Drink Responsibly’ worldwide.
The liquor brand has launched a ‘viral’ advert on Sunday’s episode of Top Gear, in which Bacardi ambassador Michael Schumacher aka The White Stig was a guest.
Some people keep asking when Twitter will become profitable with advertising. Like advertising is the only existing online business model? Social media company Twitter is said te be “struggling” to craft a profitable business model, but the web-based service has helped Dell chalk up Millions of Dollars in sales.
Dell said this month that it has raked in more than $3 Million from Twitter followers who clicked through its posts to its websites’ to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 Million in the past 6 months.
We can say a lot about Dell, but they are pretty active with social media marketing. See our 2007 article about Dell IdeaStorm and StudioDell.
Today the DellOutlet on Twitter has over 700.000 followers. It makes Dell one of the Top 100 most-followed accounts on Twitter, according to private trackers TwitterCounter and Twitterholic.
So brand marketers, what should you do with social marketing and Twitter? Follow Dell might be a smart start for you…
Its a bird! Its a plane! No, he’s Barack Obama and he has come to save the day! JibJab, created and founded in 1999 by Gregg and Evan Spiridellis, puts the rock in Barack with a new, over-the-top JibJab original satire, that debuted in front of the President himself last Friday at the 65th Annual Radio & Television Correspondents Dinner!
“He’s Barack Obama”: 300,000 views, 4,000 ratings, 2,500 comments in 5 days on YouTube
Last year, a gamer by the YouTube username Levinator25 found a “Walk on Water” glitch in Tiger Woods PGA Tour 09. EA Sports reacted brilliantly with a video response, showing Tiger Woods performing a Jesus Shot in a real, non-video game life and proclaiming “It’s not a glitch”.
Rocco Mediate attempts his own walk on water
For PGA Tour 10 (and just in time for the U.S. Open), it’s Rocco Mediate’s turn to play the role of Tiger Woods. Check out what happens when Rocco attempts his own walk on water. EA Sports has added another personal message to Levinator 25 in the video: “fyi Rocco Mediate is in Tiger Woods PGA Tour 10. See if you can find any ‘glitches’.”
