Bacardi launched a website in order to promote their beverage, the Bacardi Breezer. While creative directors of the Israeli agency McCann Digital thought this approach would be fun for their target audience, most likely to be influentials in female peer groups, they totally missed the point and failed deeply with their campaign “Get An Ugly Girlfriend!”.
Whathappened? And why did this campaign ended up like something familiar that happened to Motrin (see the article: The Motrin Case: The Voice Of The Crowd, right here on ViralBlog). Lets have a closer look at the campaign.
Sony Ericsson is very active within the social media landscape and is earning attention with viral video content. We like this sponsorship activation of Sony Ericsson for the WTA- the Women’s Tennis Association. Just watch powerhouse Venus Williams. How does an American Football defensive line stack up against the fastest serve in women’s tennis?
Recently our SocialMedia8 have seeded this Motion Mania video for Sony Ercisson. Our ViralTracker is still tracking the reach, impact and ROI of the campaign.
We are not involved in this WTA campaign, but we like to see how Venus Williams smashes the hell out of an American Football defense line. Want to see more videos of the WTA campaign? Check the next ones…
