In January of this year, the travelers at Liverpool Street Station in London got surprised when instead of hopping on the trains, most commuters started dancing. We know now that this sudden revival of joined dancing was an advertising stunt by T-Mobile for their ‘Life’s for sharing’ campaign.
‘Life’s for sharing’: another example of the changing advertising landscape
And it got shared: the video spread online through e-mail, blogs and social networks and generated over 21 million views on YouTube alone. Within only a few weeks time the stunt got imitated several times, including one that shut down that same Liverpool Street Station.
The success of the ‘Life’s for sharing’ stunt at Liverpool station is another example of the changing advertising landscape.
Ultimo, Britain’s leading underwear brand, and theme park Alton Towers Resort have teamed up to test if the Ultimo Bras could withstand the G-force’s on the different roller coasters and to produce an underwear advisory guide.
Having a bra-vellous day out
A group of scantily-clad female test-riders donned a variety of Ultimo bras and were put through their paces on several adrenalin-inducing rollercoasters, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras to make sure they were a snug fit.
With its tremendous growth, Facebook has achieved 200 Million active users. This makes Facebook the number 6 most populated country in the world. Will Facebook go broke because of its business model? Or will it keep growing at speed of light? See my future vision on Facebook, how will it look in 2012…
To start with my vision on Facebook’s business model. Off course I know its business model has been criticized more than often. I think, the Facebook founders have simply decided not to monetize traditional online brand advertising.
It chose to exploit its platform with a long term vision, and it could switch at each and any moment. So let’s assume Facebook is here to stay for another while.
Let’s take a further look on the internet and mobile phone penetration towards 2012. As you will understand, it will be an important benchmark to forecast the future of Facebook in 2012.
ASICS, a Japanese athletic equipment company, which produces professional footwear and sports equipment designed for various sport disciplines has released 4 humorous videos in the Netherlands, as part of What’s a Left Without a Right, an advertising campaign promoting the SportStyle leisure footwear range campaign.
Part 1 What If: Pamela
The (viral) video campaign, released last month, revolves around the question “What if?”. Imagine Michael Knight without Kitt, Pamela Anderson without plastic surgery or Lennon without McCartney. Without their perfect match their lives could have turned out to be rather less successful …
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Ken Block Gymkhana Two. Ken Block, the man behind DC Shoes created a highly viral video in order to promote his favorite racing sport Gymkhana. The runner up spot is for The Portobello Mushroom Burger. Popular YouTube celebrities Nigahaga and Smosh created their own version of Carl’s Jr. Portobello Mushroom Burger commercial. DEADLINE Post-It Stop Motion completes this week’s top 3. Taiwanese student Bang-Yao Liu created a fabulous stop-motion video about everyone’s day struggle: the fight with post-it notes and deadlines.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
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Viral Friday is sponsored by ViralTracker – the leading global technology that tracks virals and online videos at millions of social sites and over 350 video sharing sites around the globe.
The video and explanation might be a bit silly. But it could help marketers to understand the importancy of social marketing. The relationship between brands and consumers has irreversibly changed. Just watch how Dave found and fell in love with his ‘blank’ here…
Obviously what is needed now is a new mark silly, but eting paradigm that calls for clients to actually STOP ‘marketing’ and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
The agencies, publishers, broadcasters, artists and business people who will succeed in this new digital era, are those who are paying attention to the changing behaviors and tastes of the new digital audience. And what companies will be able to unleash the power of digital technologies to transform their businesses and brands?
To my believe there is hardly any strategic case around that will prove that traditional ad agencies will be able to make a successful transition into the new agency: one that masters the excellence for digital technology, eCRM and customer engagement. For the monetization of digital technology I would bet my money on agencies that have mastered digital technologies and invested in innovation the last decade.
A commercial translation of above statement means that traditional ad agencies’ roles will be owning the last part of the value chain: creating 30″ TV commercials, but making Dollars from digital technology, I don’t see that happen to most of them…
How about publishers, broadcasters and filmmakers…
We would like to practice what we preach here every day: observe, listen and change. So we decided that not we but YOU should be able to create the new ViralBlog. Because it’s not our blog, it’s yours…
So we are gearing up to redesign ViralBlog from 800x 600 to 1024 x 768 soon. That is about time you bunch of turtles, I hear some of you thinking. And you’re right. Our lame excuse is that “the painter is always busy with the houses of clients, that’s why he forgets about his own home.”
Our editorial team feels we should focus at the more serious and relevant side of brand marketing. But if you guys keep stalking me to post this video, who am I not to observe and listen? A guy starts to dance crazy at Sasquatch and soon he creates a dancing mob…
Let me try to make it relevant to brand marketers and companies. You probably have seen the T-Mobile Mob or the MC Hammer Mob (#4 in last week’s Viral Friday)
If you go back to the basic lessons of psychology and sociology, you will understand why most people can’t resist being part of a compelling movement of peers…
Ken Block is a person with two passions. His shoe label (DC Shoes) from which he is the co-founder and his professional racing career as a rally driver. In order to promote his favorite racing sport to the world, the unknown rally sport called Gymkhana, he created a highly viral video to show cast his own brand, his favorite sport and his sponsor: Subaru.
The results are amazing. According to several sources, the video was viewed over 10 million times on his website since the launch in november 2008. Recently, a follow up has been released which caught the attention of over 3.000.000 viewers in 2 weeks of time on only YouTube on the official video. Click to see the reasons why this video became an viral success.
