Universal McCann yearly launches its report on (social) media usage worldwide. This annual report has become quiet popular among agencies in the media industrie. Recently Universal McCann launched its fourth rapport, Wave 4. The report is filled with global statistics with a focus on the USA, UK, Germany, Korea, Brazil, India and China.
In this report Universal reveals some great insights in the differences between several countries and the overall growth of social media usage.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Guy Catches Laptop With His Butt. The Acrobuttocks have done it! With their gymnastic laptop throwing and butt-catching skills they have made it to the top in this week’s Viral Friday. The runner up spot is for What Drugs Not To Take While Driving. German comedian Michael Kessler offers guidance in the No-Go’s of daily life in his comedy show ‘Kesslers Knigge’, real handy! Ozzy Osbourne Meets the New Samsung Solstice Cell Phone completes this week’s top 3. Samsung Mobile USA hired rock star Ozzy Osbourne to play a role in their online video to promote their new Solstice phone.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
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Within the scope of a big public tender launched by Tuscany, they’ve set up a social hiring site workfortuscany.com. This is a must see social marketing program for marketing managers, the travel industry and people that just want the best job in the world…
The goal of this campaign is setting up the most creative and most inclusive dedicated team in Florence, Italy, communicating and promoting the best of Tuscany through social media. I’m sure lots of tourism offices will copy this model.
It’s not yet Viral Friday, but here is another viral video we came across: Social Media Addicts Association Meeting for Sony Vaio. Are you freaked-out by Facebook? Is Twitter twisting your mind? It might be time to say no to social media and join the SMAA!
The video illustrates a get-together of social media addicts, some pretty far gone, some still in denial. The video was uploaded to YouTube just yesterday, so we are curious to see what it will do.
Last week we reported on a branded viral, the Megawoosh, which turned out to be a viral for Microsoft. Right now the internet is being flooded with a new viral, this time from MSI, called Guy Cathes Laptop with Butt.
A couple of guys, called Acrobuttocks, throw around a thin MSI notebook and the other catches it, with his butt.
Meet the guy who can mimic Major League Baseball hitters. Due to his tremendous popularity on YouTube, Gar Ryness recently performed in David Letterman’s Late Show…
Gar is offering the least marketable skill in America, see his site: Batting Stance Guy.
What will happen if you as a brand don’t create an online social hotspot for your fans? What about a space where your brand fans can gather and you can facilitate them with the latest news about your products? A spot where fans can generate their own ideas or follow the discussions around your brand? IKEA did not seize this opportunity, but their fans fans did!
IKEA fans personalized the IKEA experience and created their own spot online; here you can follow or join the latest discussions about IKEA, its furniture, kitchens etc.
YouTube is on the move. It was recently caught on going 3D, now it adds local news to it’s video sharing platform. Will YouTube become the biggest broadcaster on earth? Or should I say “narrowcaster”?
With its ability to collect articles and sell advertisements against them, Google has already become a huge force in the news business — and the scourge of many newspapers. Now its subsidiary YouTube wants to do the same thing to local television.
Every once in a while we come across social media initiatives to help non profit organizations. Campaigns that can’t rely on huge media budgets to raise awareness and thus have to be strong enough to make it on their own in the harsh social media landscape.
Just a few days ago Tom, with Compassion, sent us this newscast on saving the last child living in extreme poverty. Compassion are just beginning to promote the video and so far they have only sent it out to approximately 100 people as part of the soft launch and 3,104 people have viewed the video. We would love to see how this video spreads over the web.
