There really isn’t any way around it: the Twilight series is immensely popular. The books by Stephenie Meyer about a young teenage girl and a 104 year old vampire were first published in 2005. Three years later, the film adaptation was a fact. Now, with the upcoming release of the latest Twilight film ‘New Moon’, Volvo taps into the popularity of the series with ‘Volvo New Moon Promo’
Apparently, in the book, the main character Edward Cullen drives a Volvo. This simple notion caused for Twilight fans to wanting to drive a Volvo as well. But can a vampire really help sell cars?
In Holland, the country of windmills, tulips and … bikes, the Ministry of Transport, Public Works and Water Management used a creative viral video in order to create awareness for an upcoming campaign on bike lights and safety. Within 2 weeks, the video received 150.000+ views on YouTube and 100.000+ views on mpora.com, which is a decent amount of views for the Dutch market. Continue reading for insights and statistics.
Ads are destroying YouTube, or so it seems with this current ad from Acciona. A Spanish sustainable energy advertisement makes YouTube break into pieces.
Once you go to the YouTube channel the page starts falling apart. Although a decent ad, we have seen this before with Wario from Nintendo.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This week’s Viral Friday #1 position goes to Ken Block’s Trax STI Car. At ViralBlog we are very impressed with the viral videos Ken Block and his team manage to produce; the successful videos promoting Ken, DC Shoes, Subaru, Monster and his other sponsors just keep on coming. The runner up spot is for Google Maps Navigation. Google’s Android is booming, and now Google introduces its own, free, turn-by-turn mobile navigation software. Motorola DROID: Stealth Commercial completes this week’s top 3. Ever since Motorola released its DROID phone through its Droid Does campaign, there has been a lot of buzz about the Google Android 2.0 based smartphone.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
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Before you scratch your head and start to wonder what the hell rebranding potatoes has to do with viral and social media, allow me to explain. But only after you’ve watched this video!
The story of how Frederic the Great turned the ordinary spud from undesirable to something people would break the law for is one of the examples Rory Sutherland, Vice Chairman of the Ogilvy Group, uses to explain how advertising can be beneficial by adding perceived value in our lifes. The potato story is just one of many hilarious anecdotes Mr Sutherland uses to postulate how advertising can improve our lifes.
The pumpkins come out, the days grow shorter, the weather cools, and there’s no mistaking that the holiday season is upon us. Time to turn yourself, family, friends and pets into hilarious dancing elves again!? Over the past three holiday seasons, the elves of OfficeMax have become not just an annual holiday tradition, but a popular culture phenomenon.
OfficeMax first launched “Elf Yourself” for the 2006 holidays and has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. In 2007, ElfYourself.com attracted 193 million visits in six weeks to become the most viral initiative on record. A look back at each campaign, the results and lessons learned.
You may have read about this viral film in the last Viral Friday, the first part of a promotional film for Ubisoft’s game Assassin’s Creed 2.
It’s a live-action short movie (14 minutes long) that is packed with beautiful special effects. Released just a week ago, the video now has over 1 million views on YouTube. Although that is very impressive, there is something else worth noticing.
Sometimes its easier to remix existing material then creating something on your own. Even though this video isn’t directly brand related, I’d love to highlight this video to the viewers of ViralBlog.
Continue reading for detailed information, statistics and insights on the video.
