Try to earn, before you burn. Hopefully many marketers will try to earn attention in 2010 so we will experience dozens of clever and witty campaigns. Therefore this tiny, clever and cheap campaign has my support…
The idea was created by McCann Erickson in Israël. It seems like a very simple, small, clever and indeed very cheap idea. Please tell us how you rate it. Or what you expect from digital marketing in 2010.
In the very old internet days, some smart nerds and commercial cowboys placed “their’ banners and textlinks on the 404 and error pages, hoping to earn some extra Dollars from affiliated poker and porn sites.
In 2009 we saw an increasing number of mixing real and virtual worlds, commonly known as augmented reality and probably best known in Android and iPhone app Layar. Just before the end of the year Adidas announces to also tap in to this hip technology.
In February 2010 you’ll be able to buy a pair of Adidas sneakers that can be used to control a digital world on your screen. All you have to do is show your shoe to your webcam and the virtual world will open.
Organizing For America: Barack Obama
Organizing For America (OFA), the successor organization to ‘Obama for America’, has created a personalized video card featuring President Barack Obama, as well as ordinary Democrats from around the country, thanking supporters for their dedication.
By now I’m sure you will have heard about the situation with Eurostar, the company which saw 2,000 people stranded in the Channel Tunnel as their trains broke down due to the bad weather. Eurostar’s social media agency, We Are Social, took a lot of flak for the bad, or lack of communications of the brand during this crisis.
As has been pointed out by many social media pundits alike, the responsibility solely lies with the company itself for failing to look beyond social media campaigns. But something else struck me as interesting about this situation….
In a promotion for the game FIFA 2010, EA Sports has just launched an online video in which many famous football players battle blind folded. Will this video catch wildfire and become a viral weapon of mass affection?
Can you imagine? It seems that Ronaldinho has coined the term Touch of Gold again? Fifa 2010 is available for the platforms: PC, Xbox 360, PS3, PSP. Publisher is EA Sports.
What we would like to know from you: how do you rate this video?
Pepsi knows no advertising spot is wanted as much as one on Superbowl Sunday. Traditionally all the brands advertising during the big game use every trick in the book to create the most memorable, noteworthy commercials. Pepsi has always been present on Superbowl Sunday, but not anymore from now on.
After 23 years of advertising on Superbowl Sunday, Pepsi has decided to invest the money in a $ 20 million dollar social programme. (more…)
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 12 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
The year is really coming to an end and on this last Friday of 2009 we look back at all virals we have written about in our weekly ViralFriday. We have made our own selection of the best viral per month. Not only the number of views but also impact, awareness, coolness and all sorts of elements were taken into consideration to create this list of 12 best virals.
We have seen many good virals and also a lot of ‘not so good’ ones. Either way, we believe the power of viral videos is enormous and can be entertaining, fun, impressive and even some times learning you new things. We hope you like this top 12 virals of 2009.
Do you want to see this week year’s list from January to December? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.
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My favorite car brand Audi has launched the A1 project. The Audi A1 is a new car, targeting a new segment in a refreshing new way. Nice to see that Audi is moving away from traditional marketing and going towards a model which is more content-driven, engaged and focused on consumer dialogue.
In this campaign our SocialMedia8 teamed-up with DDB, LBi and MediaCom. The campaign is being monitored with ViralTracker.
The new ambient campaign for Elmex Anti-Cavities Toothpaste is called project Bowling Ball. Is it guerrilla enough to earn massive attention? Check out yourself at “Dude where are the holes?”
The campaign was created by Shalmor Avnon Amichay/Y&R Interactive from Tel Aviv. The agency just won a Bronze Award for best use of Ambient Media at the Eurobest Advertising Festival with the Elmex Cavities on the bus campaign.
Let us know how you rate Dude where are the holes…
The year 2009 is really close to coming to an end. This year has been full of good and bad things, happy and sad events. Whirled Interactive used one of 2009 innovations Google Wave to say goodbye to 2009. From Susan Boyle to Michael Jackson to Kanye West.
I am looking back with joy and look forward to a great 2010. Merry Christmas and a blessed 2010.
