Recently SoDa, or the Society for Digital Agencies (I guess SfDA wasn’t quite catchy enough) released the 2010 Digital Marketing Outlook report.
Two Thousand and Ten Digital Marketing Outlook
The report presents some very interesting findings, particularly because the respondents come from both agency- and client side, providing a more balanced view.
We love it when the online world and the offline world come together and share. It’s what we have seen from exciting brands like Red Bull and Apple and we believe many brands have the opportunity to port their offline activities to the online world. And today Diesel is doing such a thing.
At this very moment the world’s hottest fashion designers and brands are showing their fall 2010 collections at the semi-annual New York Fashion Week. Among these is Diesel who will show their Diesel Black Gold fall 2010 collection today at 5pm.
Burger King has launched a new campaign in the UK and Ireland for their new burger. They created a commercial with two guys having a particularly ‘royal’ conversation.
The new burger is called the 3-Cheese Angus and besides this commercial, the campaign attempts to gain more attention online.
First there was Bohemian Rhapsody and now the Muppets did it again. They are conquering the Internet with a viral video, this time it’s Beaker mee-ing along to ‘ Dust In The Wind’. As Beaker is performing behind his computer, the comments of YouTube viewers are popping up directly and all over the video. ‘Disasterpiece’, ‘Worst vid on here’ and ‘FAIL’ are just some of the comments that make poor Beaker totally frustrated.
The video was created by MuppetStudio, which is now part of Disney. Just a few months ago, in November, with the release of Bohemian Rhapsody, we wrote an article on the Muppets and how Disney was trying to reintroduce the old time favorite puppets. I think we can all agree that the The Muppets have proven to really understand the Internet
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
The theme of this Viral Friday is – what else – last Sunday’s Super Bowl. This week’s #1 position goes to Parisian Love. With a little help from Google, the language barrier is not a problem anymore. The runner up spot is for the Audi 2010 Green Car. Going green never felt better in this alternate universe. Hard Times completes this week’s top 3. It’s a Coca-Cola Super Bowl ad featuring The Simpsons. Or is it a Simpsons episode featuring Coca-Cola?
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
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You have probably all heard by now about the latest attempt from Google to become more known in the social space. With the launch a few days ago, Google Buzz adds a social feature to your Gmail account.
Tood Jackson, manager for Google Buzz, introduced Google Buzz as a “new way to communicate within Gmail.”
It’s February and all you love birds out there know what that means – yup, Valentines Day is coming soon! Not being the most romantically inclined person it’s a day like any other to me.
But from a marketing point of view it is always interesting to keep an eye out to see what the big brands are doing. And this year PUMA have come up trumps with their Hardchorus campaign.
Old Spice, a male grooming brand from P&G, just launched a new video with focus on women. Instead of of telling men how to smell, Old Spice tells women how their man could smell like. Or as they claim: We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.
Among the advertisers during the Super Bowl yesterday was a brand I did not expect to be there; Google. While Google is providing the other advertisers a place on YouTube (in the AdBlitz channel) it is strange to see Google advertising its search engine on the big screen. The ‘Parisian Love’ ad shows exactly what Google Search is about:
You might have already seen this video some time ago; it was uploaded on 19 November 2009 in the SearchStories channel (where there are six more SearchStory videos). Before airing last night the video had about 1 million views, now it has 2. Talking about viral.
Adidas Basketball recently launched a new campaign featuring several famous basketball players in their “It’s On Me For My Brotherhood” campaign. The YouTube channel has been redesigned to have the look and feel of the campaign and features basketball player Dwight Howard.
Instead of seeding normal video assets, Adidas chose to let all the interaction take place on YouTube itself with interactive videos.
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