Facebook has finally started rolling out their new Timeline for brands. It’s a huge change to how businesses will use the platform and how target audiences will embrace it.
We already know what timeline is from our personal pages, interesting to see is what the substitute for Facebook tabs is, which are important for brands for engaging their fans.
Poor newspaper publishers in the US. Their advertising revenues of $20.7 billion in 2011 will be the lowest annual amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago…
Even when online advertising revenues are added to the offline newspaper print ads, the combined total spending for print and online advertising in 2011 will still only be about $22.6 billion, just slightly more than the $22.5 billion spent on print advertising in 1954.
Like it or not, Pinterest is already a huge phenomenon, one of the fastest growing social networks. There has already been many superlatives, great articles describing it’s awesomeness, ease of use and so on.
And with all this potential, some brands are already present, trying what can be done, how to engage with the users and be among the early adopters of the platform.
We are in several panels and we frequently brief CMOs on digital marketing and media trends. So here is the 2012 outlook for the global social network ad revenues. They continue to grow and below article will help CMOs to shape their social media budgets…
Global social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. 47% of the revenues will come from the US in 2012.
As someone who freaks out when she loses her to-do list, Buffer was an amazing discovery. It can be very time consuming and very confusing to try and keep social media efforts straight, so I can only assume that Buffer was created to try and calm down the organization-freaks like me.
Even if scheduling is not your obsession in life, chances are you understand the importance of scheduling when it comes to Twitter.
Time flies and since it’s not easy to follow, read and catch-up with everything, we bring you a Weekly Recap from ViralBlog: all of the past week in one place.
Last week on ViralBlog among others “Social Media ROI: Myths, Truths, Measurement”, “Four Principles For Social Commerce” and “Why There’s Such A Hype Around Gamification?”.
When we build a valuable relationship with our target audience, they go from a one-time customer to a person that repurchases your stuff, gives feedback on what you do, the products and services you sell and they’ll share their experiences with their peers or they’ll vouch for you when something is wrong.
But then we’ll have to build a relationship with them. You do not only build a relationship with what you do, but most importantly why you do it. People will sniff right through your scheme if you are not authentic.
Don’t get me wrong; if you want to sell stuff, and only that.. thats fine. But be clear about it. That doesn’t mean you can’t use some tactics to get in contact with them. In this article you will find some information about when to post and why…
Sports and social media are a perfect match. These days sport fans are using social media to stay connected to the game.
No need to turn on the radio or watch the latest sport summary. With the rapid social news outlets like Twitter and being connected all the time through mobile it’s a match made in heaven.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
The #1 position goes to Henry & Aaron – IT’S A SNAP. Promoting education can be done differently! The #2 is an Interactive Experience by Peugeot 208, make the right choice and let your body drive . And Inception park from Buenos Aires completes this week’s top 3 with an exceptional roller coaster that you’d definitively love to ride.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.
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Gamification, social video and other ways of branded entertainment seem to be the CMOs ticket into the hard to reach group Gen-Yers, AKA Millennials or Screenagers. The entertainment industry might offer CMOs new examples How To…
Canadian producer Dirty Deeds promotes his upcoming album Let’s Be Friends with the release of some remarkable Butt, Bass and Tetherball social videos – are supported by a mechanism with mileage to ignite buzz, shares, likes and viral effect.
We do hope this concept inspires some CMOs to keep working on new actionable insights that can add fun or meaningfulness to the lives of their Gen-Yers…
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