Author Archive
Written by Daan Jansonius on October 15th, 2011 |
We have recently noticed a shift in the way brands create experiences in the online video world. Years ago brands already started to realise that simply putting a video on YouTube or any other video portals was not enough to achieve viral fame and glory.
Nick Knight_demo_US from Beck’s Green Box Project on Vimeo.
This left them with a number of options to try and ensure their videos got the attention they felt they deserved. A few of the techniques used included:
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Written by Daan Jansonius on September 13th, 2011 |
Last weekend Weetabix launched a new advertising campaign. To my mind, Weetabix is far from an exciting brand. If anything, it is old fashioned, out dated and well, far from relevant.
Jon Stewart, of The Daily Show fame, really summed it up for me when he said:
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Written by Daan Jansonius on September 10th, 2011 |
Sounds like a number you have seen before? That’s because in March of this year it was announced Twitter had reached 100 million users. So why is it news again? The difference is in the word active.
Active users are classified as people who use the service at least once a month. That means 100 million accounts have not used Twitter in the last month.
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Written by Daan Jansonius on August 31st, 2011 |
Recent research conducted by Bizo has indicated promising results for anyone working in the social media industry. A whopping 65% of respondents have indicated they want to increase their social media marketing budgets.
Additionally, 97% of the people participating in the survey indicated they felt that social media would be more important or as important as last year.
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Written by Daan Jansonius on August 14th, 2011 |
Most brands by now have realised the enormous impact Facebook has had. They also realise the platform has huge potential to engage with their current and potential customers.
But after having created a Facebook Fanpage, many struggle to keep people engaged. Many brands are still using Facbook as a push channel, without realising what type of content people really want from brands.
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Written by Daan Jansonius on June 1st, 2011 |
Traditional advertising thinking will tell you that everything starts from one big idea. This huge, all encompassing idea will play out across channels and will feed all communications.
Whilst a brand needs a strong brand promise and vision, increasingly brands need to become more nible and agile to quickly react and repond to customers and trends.
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Written by Daan Jansonius on May 22nd, 2011 |
Costs for social media projects, whether they are a short term campaign or a long term engagement strategy, tend to be under estimated.
Most agency will have heard something along the lines of “but it’s free to set up a Facebook Fanpage, right?” from their clients. Right.So who’s going to manage the page? How will you keep track of its success? And taking a step further back, how are you going to get anyone to come to the page in the first place?
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Written by Daan Jansonius on May 11th, 2011 |
Are you a creative person? Do you constantly come up with great ideas? Now there is a place to share this creativity. In fact, by sharing these ideas you could win a trip to New York thanks to Mazda!
Mazda is a brand that likes to look at the world differently. This is the key message of their campaign that has recently started both on- and offline. Mazda defies conventions.
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Written by Daan Jansonius on March 15th, 2011 |
One of the key issues within social media is measurement and the ability to track the success of a campaign or long term strategy. Because the internet is an open network and content can spread social media at the speed of light it can be tricky to keep track.
The viral spread of your content can be particularly difficult to track, but Facebook has just launched a new feature which will help brands and content producers stay on top of how and where their content is being spread thanks to Facebook users.
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Written by Daan Jansonius on March 3rd, 2011 |
Charlie Sheen’s recent interviews have caused quite a stir, not just in Hollywood but also online. The hastag #tigerblood has been trending for the last two days and he has been gathering new followers at a quicker pace than Jesus!
His account was setup on Wednesday with help from Ad.ly, the sponsored celebrity tweets people. The account got verified in no time and the word of his arrival on Twitter spread faster than he could say ‘hooker’.
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