Author Archive

Location Based Games: Fun For All?

Written by Eelke Mol on August 16th, 2010 | no comments

Location based apps and games have been around for some time now and every newly invented game has something better than the last one. Below graph shows the possibilities of some well-known apps.

This checking in is all very well, but what can be done to make it more engaging instead of shouting to the world that you are in your favorite bar down the street (again!)?

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Heineken’s The Tube: More Of The Same?

Written by Eelke Mol on August 4th, 2010 | 2 comments

Since a few days the new Heineken commercial has been released into the wild. Some lucky folks who signed up for the Heineken newsletter already got a sneak peek, the people who don’t use internet have to wait until tomorrow to watch it on television.

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There are quite some duplicates on YouTube, all together the views are now up to 162.732 according to ViralTracker. But how is this commercial any different from the previous ones?

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Improv Everywhere: Star Wars

Written by Eelke Mol on July 18th, 2010 | 2 comments

Regular readers have seen quite some good stuff by Improv Everywhere here on this blog. This new Star Wars video has only been on YouTube for 5 days and has 2 million views and counting.

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Previous Improv Everywhere pranks were fascinating because of the giant masses that were involved. This improvisation is also fascinating but in this case it’s probably the well-known characters and the fabulous costumes that do the trick.

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Viral Friday: Vampires Suck

Written by Eelke Mol on July 16th, 2010 | 1 comment

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This week’s Viral Friday #1 position goes to Vampires Suck. It was only a matter of time before spoof movie king Jason Friedberg made a film mocking all vampires and werewolves. The runner up spot is for World’s Largest Skateboard Disaster. A new dimension has been added to ‘feeling small’. But admittedly it looks pretty cool.
Old Spice: Boat completes this week’s top 3. The man your man could smell like just keeps on going.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

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Google Games: Will It Work?

Written by Eelke Mol on July 12th, 2010 | 2 comments

There has been some talk about Google starting up a games hub together with game maker Zynga, famous for creating Farmville, Mafia Wars and Café World to name a few.

This sounds like a solid plan, teaming up an internet giant with a games giant, but how successful is Google likely to be this time with a history of failed introductions in the past year?

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Def Jam Rapstar: Music Gaming Goes Social

Written by Eelke Mol on June 27th, 2010 | 1 comment

With all the good examples around, lots of (young) people dream of becoming rap stars. With the new game Def Jam Rapstar, this ambition got a whole lot easier.

Def Jam Rapstar

The game was created by Konami and 4mm Games. The cool thing about this game is that it makes great use of social media, making it easy for players with musical ambitions to put themselves out there.

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FIFA vs. Bavaria: Why So Serious?

Written by Eelke Mol on June 17th, 2010 | 5 comments

The arrest of the girls wearing Bavaria dresses to last Monday’s Denmark-Holland match is dominating the online and offline presses. Is FIFA being fair?

Apparently the girls sneaked the Dutch Dresses into the stadium by wearing it under their Danish supporter outfits. When they took those off and the Bavaria dresses became visible, they were harshly removed from the stadium in the assumption that they were participating in ambush marketing.

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Infographic: RickRoll History

Written by Eelke Mol on June 5th, 2010 | 3 comments

We all love infographics. And we all love Rick Astley. So here we have an infographic about the history of Rick Astley’s unintended mass prank: the RickRoll.

The entire infographic (courtesy of onlineschools.org) can be found after the jump.

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Viral: Heineken’s New World Cup Weapon

Written by Eelke Mol on May 24th, 2010 | no comments

Heineken is known for their nifty football match gadgets designed to make as much noise as possible and be a garment at the same time.

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This new gadget, the ‘Pletterpet’, is introduced to the Germans in this video.

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Chatroulette Used For HIV Campaign

Written by Eelke Mol on May 12th, 2010 | 9 comments

Here we have a campaign that I think makes excellent use of Chatroulette as a medium to get a message across. In this video we see how Chatroulette is used to inform people about the risk of HIV.

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The only thing is, it’s not getting a lot of attention so far. What does ViralTracker tell us?

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