Last year we told you that KLM would launch its social seating service in 2012. Well, Meet & Seat is live now. Facebook and LinkedIn users can now meet interesting passengers on their flight. Check the video below…
What is Meet & Seat? Our industry tends to call it social seating. As seen at i.e. TicketMaster before.
Meet & Seat lets you find out about interesting people who will be on board of your KLM flight, such as other passengers attending the same event as you at your destination…
In 2012 CMOs will focus more on social media metrics, says eMarketer. We do believe that content is king, distribution is queen but metrics is the emperor…
The eMarketer study shows that CMOs were focusing on soft metrics in 2011, and feel they can’t gauge ROI.
And that might be strange, since from the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior.
That promise has only partially materialized. Why would this change in 2012?
Strategic social media planning is about Owned, Earned and Paid media. And many global CMO’s are breaking their brains on global, glocal and local social media strategies. This new world map of social networks will make your life much easier…
The map, created by Vincenzo Cosenza, an Italian digital strategist, shows the global popularity of various social networks.
Unsurprisingly, the blue monster called Facebook tops the list in 127 countries out of the total 136 countries in the list…
The retail trend for brick and mortar stores in Holland are pitch black. 30% of the stores might have disappeared from the streets before end 2015. The empty square meters will go from 2 million to 8 million. Screen and Social Commerce will grow massively. Let’s take a deeper dive, into PSFK Future of Retail…
Many small and large offline retailers are looking for ways to update their clients to gain store traffic. Many retailers are looking for group deals, point and loyalty programs, ERP and CRM.
Several brands have embedded technology and innovation into their products and stores, to improve customer experiences and to drive sales.
On 6 February 2009 we published the groundbreaking and inspiring social marketing program by Barack Obama. What happened next amazed us even more. We toured 21 cities with this story, which is watched 111,000 times at SlideShare already…
We hope that the Obama case has inspired many CMO’s. And that many of them will be inspired to think beyond social campaigning, and launching stunning social marketing programs in 2012 themselves.
We are even more curious, how Obama will use social media as a Tool of Change in 2012…
Insiders say that Apple and Google are likely to enter the auction for the Premier League football TV rights in the UK. Both tech companies could easily afford the amount. What are the odds? And what could be the impact…
The incumbent holders of the live football rights, BSkyB and ESPN, will bid again, with the Disney-owned global sports broadcaster likely to want to improve on its existing position if having one contract for 23 live matches per season.
Brands can still buy media, but attention can only be earned. That’s why CMOs will massively embrace social videos and video metrics in 2012, says eMarketer. So see below video and our list: 40 smart uses of social video metrics…
That’s why we wanted to share some examples, okay, well 40 examples, of actionable insights that CMOs could get from video tracking across the social web.
We are pretty sure this list will help CMOs to fuel their 2012 brand and business objectives…
Facebook will feature its Sponsored Story ads in users’ News Feeds per January 2012. This will greatly increase brand presence in Facebook. Mark and the rest of his gang did not meet their 2011 revenue targets and will have to show new revenues before Facebook’s expected IPO.
Sponsored stories are Facebook’s most buzzed-about ad product and carry the promise of high rates because they have the built-in endorsement of a friend.
One-way communication and Television ran the show for about 60 years. We now welcome CMOs to the re-evolution of the medium Television. Will Addressable TV finally make TV the efficient and accountable marketing medium…
To use one thing is sure. TV will transform to more channels, more platforms (cable, ip, connected), more screens (pc, tablet smartphone), open distribution and VOD.
We also see non-linear players like Hulu, Netflix, Google, Apple and Disney entering the TV arena. And we’ll see Web TV, Social TV and Addressable TV…
Our study also includes Interactive Broadcasting, the revenue opportunities with T-Commerce and other disruptive forces that ROI driven CMOs should embrace…
As CSO I love disruptive ideas that can break through conventions. I love commercial ideas that leads creatives into new directions. And I do not like the lame excuses I so often hear: “but that’s our current business model”. Change it, losers have excuses! That’s why I love this video…
The short film about what the future of advertising might look like was produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch.
