Author Archive

‘The World’s First Pinterest Campaign’

Written by Laurens Bianchi on March 27th, 2012 | 6 comments

Pinterest is one of the fastest growing social sites of this moment. The website has over 11 million users right now and is becoming more and more interesting for brands as well.  So it should not take long before a brand claims Pinterest in their campaign.

Kotex claims to be the very first, but Peugeot already organized a Pinterest Puzzle game before. Although the game was a bit confusion to users, perhaps not a smart move for an automotive. The ‘Womens Inspiration Day by Kotex’ is an far more interesting campaign than Peugeot, as it’s a sort of influencer campaign as well.

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Subaru’s First Car Story Is Awesome!

Written by Laurens Bianchi on March 21st, 2012 | 4 comments

Everyone remembers their first car: the feeling of freedom , how many problems you had with it and when you received your first speeding ticket. Now Subaru wants to hear your first car story and in return they’ll create an amazing animated video of your story.

A smart way to engage an audience on a specific sentiment, but the big question is: are you really aware of the new Subaru Impreza after experiencing ‘First Car Story‘?

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Kony vs Phony: Make Your Choice!

Written by Laurens Bianchi on March 12th, 2012 | 13 comments

The Kony 2012 film about the plight of children in Africa has been watched more than 60m times on YouTube. But the charity behind it is facing criticism for its Hollywood-style campaigning on the issue. The  Infographic below acuses campaign Kony to be a Phony

Do you agree? Check the infographic en let us know!

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TwitterScrabble: A Twitter Scrabble Battle

Written by Laurens Bianchi on March 7th, 2012 | 2 comments

What could possibly beat the success of Wordfeud? Perhaps DrawSomething, the drawing app, based on the principles of Wordfeud, or could it be this new exciting campaign for the new Scrabble Trickster.

Users of TwitterScrabble are challenged to write the highest scoring ScrabbleTweet from a set of 100 random characters. Once players are satisfied with their ScrabbleTweet, they post their entry to Twitter.

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Finally Facebook Timeline For Brands!

Written by Laurens Bianchi on February 29th, 2012 | 10 comments

Facebook has finally started rolling out their new Timeline for brands. It’s a huge change to how businesses will use the platform and how target audiences will embrace it.

We already know what timeline is from our personal pages, interesting to see is what the substitute for Facebook tabs is, which are important for brands for engaging their fans.

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Four Principles For Social Commerce

Written by Laurens Bianchi on February 22nd, 2012 | 1 comment

According to research, sales via Social Commerce are expected to reach $30 billion  within five years. However, in order for that to happen some things are going to have to change.

Four Principles For Social Commerce

None of this should come as any surprise to E-Commerce veterans, but for those who want to join the Social Commerce Revolution, should defenitely check this infographic.

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Have An Interest In Pinterest?

Written by Laurens Bianchi on February 15th, 2012 | 4 comments

Since they appear to be the hottest thing going and hitting the 10 million US monthly unique visitors, faster than any independent site in history, 2012 seems to be the year of Pinterest. The next social media giant…

So you’ve probably heard about Pinterest before here at ViralBlog. Perhaps you even registered an account, and you might have even pinned a few things. But how much do you really now about Pinterest?

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All Super Bowl 2012 Commercials

Written by Laurens Bianchi on February 6th, 2012 | 9 comments

If you checked one of your favourite social media during the Super Bowl, you could notice that there was another battle besides the Giants vs the Patriots:

The Super Bowl Showdown Between Advertisers

Check out the list of all commercials of Super Bowl Sunday and let us know which is your favourite and why!

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Mexican Football Team Managed By Its Fans

Written by Laurens Bianchi on January 30th, 2012 | 6 comments

Recently we mentioned the very first article on ViralBlog written by our founder Igor Beuker, who announced, after his subscription to MyFootballclub.co.uk, that he proudly became, along with 50,000 other fans, the club owner of Ebbsfleet United.

With its purchase, Igor helped MyFootballClub to become the first online community to fully run a professional sports club in history. The only thing that Igor cannot control, is the daily team management.

But guess what Igor! Mexico Second division club Murcielagos takes it even further! The club has no coach; instead…. the team is fully managed by its fans!

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Check-in With Air China At Selected Restaurants

Written by Laurens Bianchi on January 24th, 2012 | 2 comments

To promote Air China in Sweden, and highlight the fact that it flies not only to China but to destinations throughout Asia, Air China have been using restaurant check-ins on Facebook in a cool concept.

The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat.
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